# Brand Range Expansions Hunter Bell Expands into Swimwear and Childrenswear with Playful Prints By Georgia Wray Norsten | Published 2025-03-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hunter-bell References: [wwd](https://wwd.com/fashion-news/fashion-scoops/hunter-bell-contemporary-designer-swimwear-and-childrenswear-business-1237056372/)  [Hunter Bell](https://www.trendhunter.com/trends/hunter-x-loveshackfancy) is diving into new territory with the launch of swimwear and childrenswear, marking an exciting expansion for the Houston-based contemporary brand. Known for its vibrant prints and statement-making silhouettes, Hunter Bell now brings the same playful elegance to breezy swim essentials and charming girls' dresses. The swimwear collection features eight stunning pieces, including one-pieces, bikinis, rashguards, and sarongs. This launch follows Hunter Bell’s highly successful 2024 collaboration with Marysia, proving that demand for the brand’s signature whimsical-yet-sophisticated aesthetic continues to grow -- meanwhile, the childrenswear line returns with nine delightful girls’ dresses available in sizes 3/4 to 11/12. With a 20% year-over-year growth in 2024, Hunter Bell continues to thrive through direct-to-consumer sales and retail partnerships with [Saks](https://www.trendhunter.com/trends/holiday-your-way) and [Shopbop](https://www.trendhunter.com/trends/splendid-srping-2025). The new collections are now available at hunterbellnyc.com, bringing effortless charm to summer wardrobes and mini-fashion lovers alike. Image Credit: Hunter Bell ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 59% | Activity: 31% | Freshness: 37% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Multi-category Brand Diversification:** Expanding into varied product categories like swimwear and childrenswear allows brands to leverage existing design aesthetics, creating cohesive collections that appeal to broader consumer segments. - **Vibrant Print Adoption:** With a focus on whimsical and colorful prints, brands can differentiate their offerings, appealing to fashion-forward consumers seeking unique and bold wardrobe statements. - **Direct-to-consumer Growth:** Harnessing direct-to-consumer sales models empowers brands to maintain control over their branding while achieving impressive year-over-year growth. ### Who This Affects Most - **Contemporary Fashion:** Innovative design in contemporary fashion ventures into new categories, expanding market presence and meeting diverse style preferences. - **Swimwear Market:** The introduction of playful and elegant swimwear collections offers disruptive opportunities for brands eager to capitalize on seasonal fashion demands. - **Children's Apparel:** Meeting the market's desire for stylish children's clothing gives brands the chance to capture a segment driven by parents seeking fashion-forward yet playful options for their kids. ## Related on Trend Hunter - [Playful Apparel Collabs](https://www.trendhunter.com/trends/stoney-clover-lane-x-roller-rabbit.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Women's Swimwear Brand Expansions](https://www.trendhunter.com/trends/womens-swimwear-brand.md) - [Patterned Swimwear Collections](https://www.trendhunter.com/trends/pendleton-swim-and-beach.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md)