# Time Traveling Videos The 'Hunter and Bear's 2012 Birthday' is Phenomenal By Harris Jay Rosenberg Alterman | Published 2012-04-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hunter-and-bears-2012-birthday References: [adrants](http://www.adrants.com/2012/04/tippex-returns-with-hunter-and-bear.php) & [youtube](http://www.youtube.com/user/Tippexperience2/videos) The 'Hunter and Bear's 2012 Birthday' commercial is an outstanding [interactive marketing campaign](https://www.trendhunter.com/trends/mystery-at-the-grooms) by 'Tipp-Ex.' The time and effort that must have gone into this series in unreal, and makes one appreciate how hard it was to make. The commercial begins with the Hunter and Bear having a [birthday party complete with a cake](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad). Out of nowhere, an asteroid comes flying through the sky and Hunter instructs the viewer to type any year into the white space above to continue the party there. If one types in 1850, another video pops up of Bear and Hunter dressed as cowboys in the old west. Type in the year 400 to see Bear and Hunter ride around a coliseum in chariots. Tipp-Ex made a video for almost any year one can think of, making this [time-travelling campaign](https://www.trendhunter.com/trends/time-travel-travel-agency) an instant online hit. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 42% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Marketing:** Opportunity for businesses to create engaging and interactive campaigns like 'Hunter and Bear's 2012 Birthday' commercial by Tipp-Ex. - **Virtual Time Travel:** Potential to utilize virtual reality technology to create immersive time travel experiences for users. - **Seamless Storytelling:** Chance to create seamless narratives across multiple videos and platforms, as demonstrated in the 'Hunter and Bear's 2012 Birthday' campaign. ### Where This Applies - **Advertising:** Opportunity for advertising agencies to explore innovative ways of connecting with consumers through interactive campaigns. - **Entertainment:** Potential for entertainment companies to create virtual reality experiences that allow users to explore different time periods. - **Digital Marketing:** Chance for digital marketing firms to create cohesive and immersive storytelling experiences for brands across various platforms and channels. ## Related on Trend Hunter - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Viral Non-AI Christmas Ads](https://www.trendhunter.com/trends/le-mal-aime.md) - [Time-Traveling Internet Searches](https://www.trendhunter.com/trends/search-a-year.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Iconic Character-Inspired Campaigns](https://www.trendhunter.com/trends/etsys-christmas-ad.md) - [Self-Discovery Soda Ads](https://www.trendhunter.com/trends/pepsi-the-choice.md) - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md)