# Hunted Treasure Auctions Priceless Treasure Hunt-Inspired Rings Up for Sale By Andrew Robichaud | Published 2009-06-18 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/hunted-treasure-auctions-priceless-rings-set-expected-to-top-millions-in-up References: [luxist](http://www.luxist.com/2009/06/17/a-treasure-hunts-jewels-to-go-up-for-auction/) & [aaronbasha](http://www.aaronbasha.com/home.php?skip_intro=skip) Based on the book “Secrets of the Alchemist Dar,” five different [gem rings](https://www.trendhunter.com/trends/bandana-royale) will be [up for auction](https://www.trendhunter.com/trends/highvalue-charity-auction) in mid-September. The book is a giant treasure hunt with directions and hints to find over 100 [priceless (well, now priced) gems](https://www.trendhunter.com/trends/gemstones). Five gems were purchased and crafted into rings by designer Aaron Basha for Donald Palmeiri (Gemological Appraisal Association member) for a special collection. The hunt was canceled and the rings are geared up and ready to be sold. The rings are expected to bring in a hefty 6-figure grand total with the prized piece (.59 carat red diamond/picture 1) to go for a whopping $1 million. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 48% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Treasure Hunts:** Opportunity for businesses to create treasure hunts to drive engagement and sales. - **Luxury Jewelry Auctions:** Opportunity for high-end jewelry brands to enter the auction market and create exclusive collections. - **Collectible Gems:** Opportunity for gem suppliers to market their products as collectibles, thus increasing their value. ### Sectors Adopting This - **Experiential Entertainment:** Treasure hunts can be incorporated into events, theme parks, and experiential marketing campaigns. - **Jewelry:** Jewelry manufacturers, designers, and auction houses can benefit from creating unique, one-of-a-kind pieces. - **Gemstones:** Gemstone suppliers and jewelers can market their stones as rare and collectible to increase their perceived worth. ## Related on Trend Hunter - [Golden Tickets Treasure Hunts](https://www.trendhunter.com/trends/cj-hendry-x-phillips.md) - [Rare Rally Prize Watches](https://www.trendhunter.com/trends/cartier-cheich.md) - [Ultra-Extravagant Jewelry Capsules](https://www.trendhunter.com/trends/treasure-island.md) - [Jewelry-Centric Coffee-Table Books](https://www.trendhunter.com/trends/solange-azagurypartridge.md) - [Lavish Advent Calendars](https://www.trendhunter.com/trends/fine-jewelry-advent-calendar.md) - [Bug-Inspired Jewelry](https://www.trendhunter.com/trends/murder-hornet-ring.md) - [Luxurious Smart Rings](https://www.trendhunter.com/trends/rare-ring.md) - [Pearl-Centric Art Collections](https://www.trendhunter.com/trends/giga-pearl.md) - [Confectionery-Inspired Ring Designs](https://www.trendhunter.com/trends/brilliant-earth.md)