# Animal-Branded Cold Brews Hunt and Brew Caters to Demographics Who Appreciate Artistic Branding By Mishal Omar | Published 2017-09-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hunt-and-brew References: [thedieline](http://www.thedieline.com/blog/2017/8/24/how-hunt-and-brew-got-tattooed) Hunt and Brew enlisted the designer Nicoletta Braach-Maksvytis of Boxer & Co. to create the branding for its varying [premium cold brew coffees](https://www.trendhunter.com/trends/equator-coffee). The Boxer & Co. brand wanted to appeal to "design savvy hipsters and give them a product that looked as good as they'd get in [specialty coffee shops](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee)," and the resulting design that was chosen was one that revealed animals that in [black and white illustrations](https://www.trendhunter.com/trends/core-legends). These illustrations show the animals in "hunting" position, as they transform from geometric shapes and into animals. These cold brew coffees include the Brazilian Cerrado, which has notes of berry, biscuit and nutty caramel, and the San Juan Intibuca from Honduras, which has notes of hazelnut, orange and cocoa. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 73% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Artistic Branding:** Opportunity for designers to create unique branding for products to appeal to design-savvy audiences - **Animal Illustration:** Use of animal illustrations in product design as a way to stand out on the shelves and appeal to customers - **Premium Cold Brews:** Increasing demand for high-quality, unique cold brew coffees with distinct flavor notes ### Where This Applies - **Food and Beverage:** Industry players can utilize unique branding and flavor profiles to differentiate their products and appeal to consumers - **Design:** Opportunities for designers to create eye-catching packaging and branding for food and beverage products - **Specialty Coffee Shops:** Cold brew companies can partner with specialty coffee shops to offer their unique and premium cold brews to a wider audience ## Related on Trend Hunter - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Rebellious Coffee Brands](https://www.trendhunter.com/trends/rare-breed-coffee.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/modern-coffee-packaging.md) - [Premium Cold Brew Cans](https://www.trendhunter.com/trends/premium-cold-brew.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md)