# Chic Minimalist Fashion Ads The Hunkydory Spring-Summer 2014 Campaign Starsv Magdalena Frackowiak By Meghan Young | Published 2014-02-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hunkydory-springsummer-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/magdalena-frackowiak-fronts-hunkydory-spring-2014-ads-marcus-ohlsson/) & [hunkydory.se](http://www.hunkydory.se) There is a chic minimalist quality about the Hunkydory Spring-Summer 2014 collection that is mimicked in the ad campaign. Showcasing a range of [black and white outfits](https://www.trendhunter.com/trends/jiyongkim-fw25), with the odd pastel piece here and there, the fashion ads are made for the modern woman looking beef up her [sleek wardrobe](https://www.trendhunter.com/trends/black-tag-collection) for the upcoming warmer weather. With [lightweight blouses and skinny pants](https://www.trendhunter.com/trends/contemporary-femininity), it's hard to see how a woman could go wrong with the Hunkydory Spring-Summer 2014 collection. Shot on location in Los Angeles, the Swedish label's ad campaign stars Polish model Magdalena Frackowiak, who follows in the footsteps of Anna Selezneva. Posing in front of photographer Marcus Ohlsson's lens, the blonde beauty was styled by Lisa Lidqwister. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 99% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Chic Minimalist Fashion:** Opportunity for fashion brands to create sleek and minimalist designs that cater to the modern woman. ### Industries Being Reshaped - **Fashion:** Fashion brands can capitalize on the minimalist trend by offering sleek and minimalist designs. - **Photography:** Photographers can explore the chic minimalist aesthetic in their ad campaigns and attract fashion brands. - **Modeling:** Models who embody the chic minimalist look, like Magdalena Frackowiak, have opportunities to star in fashion ad campaigns. ## Related on Trend Hunter - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)