# The Essence of Zip Art Molly Hunker & Gregory Corso Create the 'Life Will Kill You' Installation By Chrystyne Leak | Published 2010-09-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hunker-and-corso References: [archdaily](http://www.archdaily.com/77413/life-will-kill-you-sports/) Revolve Clothing line, a high fashion boutique, has recently displayed a temporary installation in their West Hollywood showroom. Molly Hunker and Gregory Corso of Sports created a [colorful yet dramatic installation](https://www.trendhunter.com/trends/colorama) titled 'Life Will Kill You.' Hunker and Corso's creation (composed of 100,000 zip ties) gave life and color to the predominantly black and white basic showroom. Imagine being in the presence of this vivid cloud of zip ties; it definitely adds edge! **Implications** - The designers Molly Hunker and Gregory Corso believe that their design explores the [edge between elegance and aggression](https://www.trendhunter.com/trends/soft-world-sharp-edges) by way of material sensibility and overall form. Giving 'Life Will Kill You' a thorough look -- I'm inclined to agree. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 45% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Temporary Installations:** Opportunity for businesses to partner with artists to create immersive, temporary installations that offer unique experiences for customers. - **Zip Tie Art:** Exploring the creative potential of using zip ties as a medium for art and design. - **Color Pop:** Using bold colors to transform the look and feel of interior spaces, creating a dynamic atmosphere. ### Who This Affects Most - **Fashion Retail:** Retailers can collaborate with artists to create immersive installations that draw attention to their products. - **Art:** Artists can explore the creative potential of non-traditional materials like zip ties, and partner with businesses for exhibition opportunities. - **Interior Design:** Designers can experiment with bold colors and unconventional materials to transform interior spaces into dynamic environments. ## Related on Trend Hunter - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Playful Pop Installations](https://www.trendhunter.com/trends/louis-vuitton-octopus.md) - [Collaborative Designer Art Exhibitions](https://www.trendhunter.com/trends/just-like-heaven-art-exhibition.md) - [Office-Themed Metallic Installations](https://www.trendhunter.com/trends/frankie-shop.md) - [Breathtaking Woven Installations](https://www.trendhunter.com/trends/woven-installation.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Whimsically Vibrant Exhibitions](https://www.trendhunter.com/trends/colorama.md) - [Nature-Inspired Urban Art Installations](https://www.trendhunter.com/trends/kriskadecor-1.md) - [Commemorative Art Installations](https://www.trendhunter.com/trends/the-fabric-of-bell.md)