# Cheesy Tie Dye-Inspired Pizzas Hungry Howie's Tie Dye Pizza is Part of the Brand's Secret Menu By Michael Hemsworth | Published 2023-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hungry-howies-tie-dye-pizza References: [chewboom](https://www.chewboom.com/2023/08/15/hungry-howies-launches-new-tie-dye-pizza-as-part-of-secret-menu-debut/) & [hungryhowies](https://www.hungryhowies.com)  The Hungry Howie's Tie Dye Pizza is being added to the brand's Secret Menu to provide patrons with a deliciously vibrant option to pick up on their next visit. The pizza starts off with sauce and cheese before being topped with ample amounts of [edible glitter](https://www.trendhunter.com/trends/new-confetti-cookie), which is strategically placed around the pie to give it a [tie dye appearance](https://www.trendhunter.com/trends/sandworm-pizzert). This is sure to entice consumers of all ages as a vibrant meal option that's great for enjoyment as a lunch or dinner. The Hungry Howie's Tie Dye Pizza can be ordered by scanning a QR code on the brand's pizza boxes or at in-store cash registers, which will unlock access to the Secret Menu option. Image Credit: Hungry Howie’s ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 66% | Activity: 82% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Tie Dye-inspired Foods:** The tie dye pizza is part of a larger trend of tie dye-inspired foods that offer consumers a visually appealing and Instagrammable dining experience. - **Secret Menu Items:** The addition of the tie dye pizza to Hungry Howie's Secret Menu taps into the trend of exclusive and hidden menu items, creating a sense of excitement and intrigue for customers. - **Edible Glitter:** The use of edible glitter to create a tie dye effect on the pizza represents a growing trend of edible decorations and innovative food presentation. ### Who This Affects Most - **Restaurant Industry:** The tie dye pizza trend presents opportunities for restaurants to attract customers by offering visually striking and unique menu items that cater to social media sharing and experiential dining. - **Food Retail Industry:** The popularity of tie dye-inspired foods like the tie dye pizza opens up opportunities for food retailers to develop and market tie dye-themed products, appealing to consumers' desire for visually appealing and Instagram-worthy food experiences. - **Food Decoration Industry:** The demand for edible glitter as a decorative ingredient in tie dye-inspired foods creates opportunities in the food decoration industry to develop innovative and attractive food presentation options for restaurants and food retailers. ## Related on Trend Hunter - [AR Pizza Menus](https://www.trendhunter.com/trends/secret-pizza-menu.md) - [Satisfying Secret Menu Pizzas](https://www.trendhunter.com/trends/hangry-howie-pizza.md) - [Cheesy Macaroni-Topped Pizzas](https://www.trendhunter.com/trends/mac-n-cheese-pizzas.md) - [Burger Cookout-Themed Pizzas](https://www.trendhunter.com/trends/backyard-burger-pizza.md) - [Chili Cheese Pizza Crusts](https://www.trendhunter.com/trends/chili-cheese-crust.md) - [Spicy Pizza Crusts](https://www.trendhunter.com/trends/tnt-flavored-crust.md) - [Celebratory Pepperoni Pizzas](https://www.trendhunter.com/trends/73-classic.md) - [Dill Pickle Pizza Crusts](https://www.trendhunter.com/trends/dill-pickle-flavored-crust.md) - [Everything Bagel Pizza Crusts](https://www.trendhunter.com/trends/everything-bagel-crust.md)