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# Pizza Chain Expansion Programs
Hungry Howie's Launches Franchise Incentive Program

By Niko Pajkovic | Published 2022-02-05 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/hungry-howie
References: [qsrmagazine](https://www.qsrmagazine.com/news/hungry-howies-announces-new-franchise-incentive-program) & [hungryhowies](https://www.hungryhowies.com/)

![Pizza Chain Expansion Programs](https://cdn.trendhunterstatic.com/thumbs/470/hungry-howie.jpeg)

American pizza chain [Hungry Howie's](https://www.trendhunter.com/trends/73-classic) has announced the launch of its new [franchise incentive program](https://www.trendhunter.com/trends/toppers-pizza-upper-crust-society), which was designed to promote and accelerate growth in 2022. The new program is dedicated to franchisees and investors looking to capitalize on the company's expansion.

In particular, Hungry Howie's is offering investors $150,000 in free royalties if they expand to operate three or more locations. The incentive offer belongs to the brand's broader strategic Growth Partner strategy. Currently, the company has 535 stores in 21 states throughout the US and is looking to sign a minimum of ten more locations this year.

“This is the first time in the brand’s history that we have introduced a program this aggressive. The Michigan-based pizza brand has continuously been recognized as one of the nation’s top pizza chains and with record-breaking sales numbers, a strong customer base, proven success in our business model; [Hungry Howie’s](https://www.trendhunter.com/trends/chili-cheese-crust) is primed for national multi-unit growth expansion," said Steve Clough, Director of Franchise Development at Hungry Howie’s.

Image Credit: Hungry Howie's

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 8% | Activity: 20% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Franchise Incentive Programs:** Restaurants and fast-food chains can design and offer franchise incentive programs to accelerate growth and expansion.
- **Multi-unit Growth Expansion:** Companies can prioritize multi-unit growth expansion strategies to increase revenue and brand recognition.
- **Record-breaking Sales Numbers:** Businesses can aim for and achieve record-breaking sales numbers by implementing effective marketing and sales strategies.

### Industries Being Reshaped

- **Restaurant Industry:** The restaurant industry can use franchise incentive programs to drive growth and increase revenue.
- **Fast-food Industry:** The fast-food industry can leverage multi-unit growth expansion strategies to expand their offerings and customer base.
- **Franchising Industry:** Franchising companies can offer more aggressive incentive programs to drive expansion and increase profitability.

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