# Fishy Wine Branding Hungerford Hill Winery Went with an Ocean-Inspired Look By Jamie Danielle Munro | Published 2014-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hungerford-hill References: [packageinspiration](http://www.packageinspiration.com/fishcage.html/) & [amplifyindustries](http://amplifyindustries.com/) Hungerford Hill is a wine company based in Australia that was in desperate need of a [rebranding strategy](https://www.trendhunter.com/trends/edinburgh-gin-redesign). To achieve this, they hired amplified industries to help, and went with a [fish-inspired look](https://www.trendhunter.com/trends/always-a-smooth-catch). Fishcage is the name of the specific brand they were looking to update, so it makes sense to place the animal on the front. The illustration is placed on a white background, with more cursive writing for the name above. Overall it is quite [minimalist](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) with nothing too extravagant, but this approach works well for the company. This way consumers are faced mostly with the name of the brand and the fish caught up by a wire below, which is enough to grab their attention. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Minimalist Packaging:** Minimalist packaging designs that focus on simplicity and clean aesthetics are gaining popularity in the wine industry, providing an opportunity for rebranding strategies. - **Nature-inspired Branding:** Brands incorporating nature-inspired elements, such as animals, in their packaging design are creating a unique and eye-catching visual identity, offering a disruptive innovation opportunity for wine companies seeking rebranding. - **Attention-grabbing Illustrations:** Packaging designs featuring attention-grabbing illustrations, like the fish caught up by a wire, are becoming a trend in the wine industry, providing opportunities for branding strategies that captivate consumer attention. ### Industries Being Reshaped - **Wine Industry:** The wine industry can explore minimalist packaging designs and nature-inspired branding to revamp their visual identity and capture consumer interest through unique packaging strategies. - **Design and Branding Agencies:** Design and branding agencies can offer their expertise to wine companies looking to rebrand by incorporating attention-grabbing illustrations and minimalist packaging designs that align with current industry trends. - **Consumer Goods Industry:** The consumer goods industry, particularly wine retailers and distributors, can tap into the demand for nature-inspired branding and minimalist packaging designs to differentiate their products and stand out in a competitive market. ## Related on Trend Hunter - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Reimagined Gourmet Seafood Branding](https://www.trendhunter.com/trends/seafood-branding.md) - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Contemporary Accessible Wine Collections](https://www.trendhunter.com/trends/bink-wines.md)