# Mexican Mask Editorials The Hunger Magazine 'Epitaph' Photoshoot Stars Ellen and Georgie By Meghan Young | Published 2014-05-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hunger-magazine-epitaph References: [trendland](http://trendland.com/epitaph-editorial-by-rankin-andrew-gallimore/) & [hungertv](http://www.hungertv.com/feature/epitaph/) The Hunger Magazine 'Epitaph' editorial showcases a range of [masked makeup looks](https://www.trendhunter.com/trends/masquerade-mask-1) that anyone would want to don for their next [halloween costume](https://www.trendhunter.com/trends/da-de-muertos-collection). Or, more accurately, the Mexican Day of the Dead (Dia de Los Muerto) festival since the looks were inspired by the event. Taking place on November 1 and 2 of this year, people have some time to get their chosen mask down pat. Shot by photographer Rankin, the Hunger Magazine 'Epitaph' editorial showcases the stunning work of Beauty Editor-At-Large Andrew Gallimore. The two had previously teamed up for the Alive In The Face of Death exhibition, which further inspired this latest collaboration. The photoshoot stars models Ellen Burton, Helena McElvie and Georgie Hobday. Hairstylists Susi Lichtenegger & Shukeel Murtaza finished the looks. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 92% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Masked Makeup Looks:** Opportunity to develop innovative and unique makeup products and techniques for Halloween costumes and themed events. - **Mexican Day of the Dead Festival:** Potential for creative and cultural event planning and marketing strategies to capitalize on the popularity of Day of the Dead celebrations. - **Photography and Editorial Collaborations:** Ability to create visually striking and thematic photo shoots that inspire trends in fashion, beauty, and storytelling. ### Where This Applies - **Beauty and Cosmetics:** Disruptive innovation opportunities in creating specialized makeup products and techniques for themed events. - **Event Planning and Marketing:** Potential for innovative marketing strategies and creative event planning centered around cultural celebrations like Day of the Dead. - **Photography and Editorial:** Opportunity for photographers and editors to collaborate on visually impactful projects that inspire trends across various industries. ## Related on Trend Hunter - [Product-Inspired Halloween Looks](https://www.trendhunter.com/trends/aldi-and-elladoesfx.md) - [Celebratory Tex-Mex Meal Kits](https://www.trendhunter.com/trends/old-el-paso-day-of-the-dead.md) - [Festive Día de Muertos-Dolls](https://www.trendhunter.com/trends/da-de-muertos-dolls.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Limited-Edition Spooky Makeup Collections](https://www.trendhunter.com/trends/annabelle-cosmetics.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Mexican Holiday-Inspired Packaging](https://www.trendhunter.com/trends/chef-merito.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md)