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# Contemporary Punk Portraits
The Hunger L'Officiel Hommes NL Editorial Shows Off Rugged Leathers

By Jana Pijak | Published 2012-10-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hunger-lofficiel-hommes-nl
References: [malemodelscene.net](http://www.malemodelscene.net/editorial/pascal-bonvie-rutger-schoone-lofficiel-hommes-nl/) & [lofficiel.nl](http://www.lofficiel.nl)

The 'Hunger' L'Officiel Hommes NL editorial shines a light on rugged menswear looks showcased through edgy leather ensembles with a punk-rock style inspiration.

Featured in the publication's Fall/Winter 2012 issue, this striking portrait series stars look-a-like duo Pascal Bonvie and Rutger Schoone. The models are outfitted by stylist and art director Jos Van Heel who dresses them in structured silhouettes and impeccably tailored pieces from top designer labels.

The 'Hunger' L'Officiel Hommes NL editorial is captured by photographer Philippe Vogelenzang's lens, making for a striking style story that exudes eccentricity and a rock star edge. The effortlessly cool image series is tough without losing its air of elegance and sophistication. Pascal and Rutger reinvent a retro, punk-rock inspiration for a modern generation of fashion lovers.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 87% | Activity: 51% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Rugged Menswear:** Opportunity for designers to create edgy leather ensembles with a punk-rock style inspiration.
- **Structured Silhouettes:** Chance for fashion brands to innovate with impeccably tailored pieces in menswear.
- **Eccentric Style:** Potential for artists and photographers to capture striking images that exude rock star edge.

### Who This Affects Most

- **Fashion:** Fashion designers and brands can capitalize on the trend of rugged menswear and structured silhouettes.
- **Photography:** Photographers can explore the opportunity to capture eccentric style in their fashion editorials.
- **Art:** Artists and stylists can collaborate to create striking images that embody the punk-rock aesthetic.

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