# Branded Football-Themed Snack Holders Reynolds Wrap Debuted the New Limited-Edition Hunger Harness By Grace Mahas | Published 2020-01-23 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/hunger-harness References: [reynoldshungerharness](https://www.reynoldshungerharness.com/) & [reynoldshungerharness](https://www.reynoldshungerharness.com/) In anticipation of this year's Super Bowl LIV, [Reynolds](https://www.trendhunter.com/trends/festive-foil) Wrap debuted the new and improved, limited-edition Hunger Harness to help make your [football Sunday experience](https://www.trendhunter.com/trends/tailgate-meal) even better. This [ultimate snack-helper](https://www.trendhunter.com/trends/hum-hum) feature a built-in paper towel holder to help keep your hands clean and even a small trash can for wings, napkins, and bottle tops. Plus, the Hunger Harness has a new integrated straw that runs through the harness so you can take a drink at any time without having to use your hands (in the event they are covered in wing sauce). If you find yourself falling in a "food coma," you can take a quick nap using the detachable neck pillow. With this contraption, you will never have to leave your couch during the big. Fans can get their own Hunger Harness for $3.99 online, but don't delay -- the Hunger Harness is sold on a first-come, first-served basis ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 67% | Activity: 74% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Snack Holders:** Opportunity for brands to create unique and innovative snack holders for special events or occasions. - **Integrated Convenience Features:** Potential for incorporating additional features, such as paper towel holders, trash cans, and integrated straws, into everyday products for added convenience. - **Enhanced Couch Comfort:** Space for developing new products or accessories that provide comfort and convenience while lounging, such as detachable neck pillows for quick naps. ### Where This Applies - **Food and Beverage:** Opportunity for food and beverage companies to create branded snack holders for events and special promotions. - **Home Goods:** Potential for home goods companies to create innovative products that incorporate convenience features for everyday use, like integrated paper towel holders and trash cans. - **Furniture and Accessories:** Space for furniture and accessory companies to develop new products that enhance comfort and convenience while lounging, such as couches with built-in features like detachable neck pillows. ## Related on Trend Hunter - [Football-Themed Beverage Collaborations](https://www.trendhunter.com/trends/igloo.md) - [Hot Wing-Inspired Seltzers](https://www.trendhunter.com/trends/hot-winginspired-seltzers.md) - [Dual-Snack Game Day Partnerships](https://www.trendhunter.com/trends/pringles-x-cheezit-snack-stadiums.md) - [Football-Shaped Catering Trays](https://www.trendhunter.com/trends/football-trays.md) - [Football-Inspired Ice Cream Holders](https://www.trendhunter.com/trends/snickers-ice-cream-chiller.md) - [Exclusive Ketchup Kegs](https://www.trendhunter.com/trends/heinz-kegchup.md) - [Football-Inspired Kitchen Essentials](https://www.trendhunter.com/trends/nfl-x-hedley-bennett.md) - [Peanut Butter Football Snacks](https://www.trendhunter.com/trends/peanut-butter-footballs.md) - [Active Wearable Tech](https://www.trendhunter.com/trends/active-wearable-tech.md)