# Food Insecurity-Targeting Initiatives Hormel Foods Expanded Its Efforts During Hunger Action Month By Kalin Ned | Published 2024-10-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/hunger-action-month References: [prnewswire](https://www.prnewswire.com/news-releases/hormel-foods-expands-efforts-to-tackle-food-insecurity-during-hunger-action-month-302268865.html)  During Hunger Action Month, [Hormel Foods](https://www.trendhunter.com/trends/hormel-foods) expanded its efforts to fight food insecurity across the U.S. by partnering with various organizations. In September 2024, the company donated over $450,000 through monetary contributions and food products to support hunger relief initiatives. This included collaborative events such as assembling snack packs with Austin High School students and granting each of its production facilities $10,000 to donate to local hunger relief organizations. These efforts aimed to benefit vulnerable populations, particularly students and low-income families, while supporting local food banks. Hormel also organized a community concert to raise awareness during Hunger Action Month and matched donations made during the event. Everything was distributed to local food banks. In addition, the company extended its contributions to partners involved in [disaster relief](https://www.trendhunter.com/trends/publicity-for-good) and sustainable food systems. These activities align with Hormel’s broader goals of delivering 70 million meals by 2030 as part of its Global Impact program. Image Credit: Hormel Foods ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 33% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Corporate-social Partnerships:** Collaboration between corporations and non-profits can amplify efforts to address critical issues such as food insecurity. - **Community Engagement Events:** Events that engage local communities can significantly enhance awareness and support for hunger relief initiatives. - **Disaster Relief Integration:** Integrating hunger relief efforts with disaster relief programs can create more resilient and comprehensive support systems. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry is at the forefront of initiatives aimed at combating food insecurity through strategic partnerships and donations. - **Non-profit Sector:** Non-profit organizations play a crucial role in mobilizing resources and building networks to effectively tackle hunger and food scarcity. - **Event Management:** The event management industry is integral in organizing impactful community events that raise awareness and drive contributions towards hunger relief. ## Related on Trend Hunter - [Childhood Hunger-Combatting Initiatives](https://www.trendhunter.com/trends/share-our-strength.md) - [Food Insecurity-Addressing Partnerships](https://www.trendhunter.com/trends/food-insecurity-in-canada.md) - [Meal Donation Food Products](https://www.trendhunter.com/trends/fight-hunger-serve-hope-initiative.md) - [QSR Hunger Initiatives](https://www.trendhunter.com/trends/foodshare-program.md) - [Food Insecurity-Targeting Community Initiatives](https://www.trendhunter.com/trends/coordinated-care.md) - [Student-Focused Charitable Campaigns](https://www.trendhunter.com/trends/tackle-hunger.md) - [Branded Hunger Relief Programs](https://www.trendhunter.com/trends/hunger-relief-program.md) - [Food Insecurity Match Programs](https://www.trendhunter.com/trends/nutritional-assistance.md) - [Campus Food Insecurity Initiatives](https://www.trendhunter.com/trends/united-through-food.md)