# NFT-Branded Fashion Collabs The Hundreds x Cool Cats Collection Combines Both Brands' Iconic Logos By Niko Pajkovic | Published 2022-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hundreds-x-cool-cats References: [modern-notoriety](https://www.modern-notoriety.com/the-hundreds-cool-cats-collection-release-date/?utm_source=feedly&utm_medium=rss&utm_campaign=the-hundreds-cool-cats-collection-release-date) & [thehundreds](https://thehundreds.com/) Los Angeles-based streetwear label The Hundreds has teamed up with an exciting NFT-focused startup, the Cool Cats, to launch a new apparel collection aptly titled 'The Hundreds x Cool Cats' capsule. The new collection consists of a range of streetwear staples, including t-shirts, long-sleeves, pullover hoodies, and tote bags. A unique collaborative graphic is used throughout the offerings that combine The Hundreds' signature Adam Bomb logo with a variety of Cool Cats heads. As a result, the logo appears as a Cool Cat character with a lit wick on top of its head, which is, of course, illustrated in The Hundreds' distinct visual style. For those interested, the new The Hundreds x Cool Cats collection is set to drop on August 17 on The Hundreds' website. Image Credit: The Hundreds ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 64% | Activity: 56% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Nft-branded Collaboration:** Companies are increasingly exploring unique collaborations and incorporating NFTs into fashion, potentially opening up new revenue streams and engaging younger generations. - **Digital Fashion:** The integration of NFTs and digital art into fashion is paving the way for a new fashion category that is sustainable, accessible, and innovative. - **Branding Hybridization:** The fusion of iconic logos can create unique, eye-catching designs that appeal to a broader audience and offer new branding opportunities. ### Sectors Adopting This - **Fashion:** NFT integration and digital innovation create opportunities for fashion brands to explore new product categories, design elements, and revenue streams. - **Art/collectibles:** The use of NFTs in fashion could expand into the world of collectibles and unlock new revenue sources and engagement opportunities. - **Marketing/advertising:** The creation of unique collaborations and NFT-branded collections can be leveraged by marketing and advertising industry to cultivate new marketing campaigns and creative engagements. ## Related on Trend Hunter - [Retro Arcade-Themed Capsules](https://www.trendhunter.com/trends/the-hundreds-and-tetris.md) - [Animal-Themed Streetwear Styles](https://www.trendhunter.com/trends/cactus-plant-flea-market-1.md) - [Collaborative Web-Themed Limited Streetwear](https://www.trendhunter.com/trends/invasion-line.md) - [Streetwear-Inspired Cannabis Products](https://www.trendhunter.com/trends/rip-n-dip.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [Graphic Collaborative Streetwear](https://www.trendhunter.com/trends/born-online.md) - [Family-Focused Streetwear Collabs](https://www.trendhunter.com/trends/patron-tequila-1.md) - [Cross-Brand Fashion Collaborations](https://www.trendhunter.com/trends/anti-social-social-club-2.md) - [Anime-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/100-thieves-5.md)