# Sarcastic Video Marketing Jamie Munro Unveils Humorous Marketing with Mainstream Mockumentaries By Andrew Chow | Published 2013-03-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/humorous-marketing References: [youtube](http://www.youtube.com/watch?v=NyQuLdErIpU)  Most people enjoy a good laugh, and nothing will have you on your knees faster than these humorous marketing tactics. These [quirky short films](https://www.trendhunter.com/trends/tomcat) will not only having you laughing so hard your stomach hurts, but they will also keep you well informed on today's current events. 'The Majestic Plastic Bag: A Mockumentary' is a short film narrated by Jeremy Irons that takes a comedic approach to banning plastic bags from use in California. This mockumentary features a plastic bag roaming around the state of California all the while having its every move narrated à la Planet Earth. 'Meme, Myself and I' is a series of short films documenting the creative process behind developing memes. Although their ideas seem ridiculous, they have become Internet sensations all over the world. Be sure to check out Jamie Munro's latest interview as she dives deeper into humorous marketing tactics with these [mainstream mockumentaries](http://www.youtube.com/watch?v=NyQuLdErIpU). ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 41% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Humorous Marketing:** Incorporate playful humor in marketing campaigns to grab viewers' attention and increase brand engagement. - **Mockumentaries:** Presenting fictitious stories as documentaries can create a unique and entertaining viewing experience, potentially leading to viral content. - **Internet Memes:** Creating short films or content that showcase the creation process or story behind popular memes can be a low-cost and effective way to generate viral content. ### Who This Affects Most - **Advertising:** Incorporating humorous and engaging storytelling in advertising campaigns can create a memorable brand experience for viewers. - **Entertainment:** Producing mockumentaries or humorous short films can attract viewers and lead to potential revenue streams through streaming services or advertising partnerships. - **Social Media:** Creating content that capitalizes on popular internet memes can help increase engagement and follower growth on social media platforms. ## Related on Trend Hunter - [Cheekily Satirical Sweetener Ads](https://www.trendhunter.com/trends/in-the-raw.md) - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Chaotic Milkshake Campaigns](https://www.trendhunter.com/trends/just-feel-the-urjj.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Humorous Hotel Campaigns](https://www.trendhunter.com/trends/marriott-bonvoy-x-mercedes.md) - [Playful Alcohol Ads](https://www.trendhunter.com/trends/aviation-gin-commercial.md)