# Humorous Luxurious Fashion Collages Meme-Maker Teamed Up with Fendi for Fall/Winter 2018 By Kalin Ned | Published 2018-02-05 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/humorous-luxurious-fashion-collages References: [highsnobiety](https://www.highsnobiety.com/p/hey-reilly-interview-fendi/) & [instagram](https://www.instagram.com/hey_reilly/?hl=en) Illustrator, graphic designer and renowned meme-maker Hey_Reilly produced a set of humorous luxurious fashion collages and prints for [Fendi's](https://www.trendhunter.com/trends/fendi-3) Fall/Winter 2018 line. The creative became known for his understanding of corporate semantics and branding and how they translate into the social context. The [Instagram](https://www.trendhunter.com/trends/b33) artist's ironically meaningful illustrations were a door to a collaboration with luxury Italian fashion house Fendi. Focusing his artistic efforts on 'FAKENEWS'—a personal project that mashes up brand logos with a satirical spin, Hey_Reilly represented a merged image of [FILA's](https://www.trendhunter.com/trends/burger-king-and-fila) logo and Fendi. The design was reposted by Fendi's creative director Silvia Venturini Fendi with a quick follow-up direct message. Silvia asked the illustrator to collaborate with the brand with a line of humorous luxurious fashion collages, as well a collection of art prints to be used throughout the Fall/Winter 2018 line. Image Credit: Instagram @hey_reilly ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Humorous Luxury Fashion:** The trend of incorporating humor into luxury fashion brands can create disruptive innovation opportunities in the industry by appealing to a younger, more diverse audience. - **Satirical Brand Mashups:** The trend of creatively merging different brand logos in a satirical way can create disruptive innovation opportunities in the graphic design and advertising industries, by playing off of social context and corporate semantics. - **Social Media Collaborations:** The trend of collaborating with popular social media artists can create disruptive innovation opportunities in the fashion industry by bridging the gap between social media and high-end fashion brands. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can utilize the trend of incorporating humor into luxury fashion brands to attract new, younger demographics. - **Graphic Design Industry:** The graphic design industry can utilize the trend of satirical brand mashups to provide innovative advertising campaigns for clients. - **Social Media Industry:** The social media industry can utilize the trend of collaborating with popular artists to create more engaging content for users. ## Related on Trend Hunter - [Outdoor-Ready Luxurious Fashion Series](https://www.trendhunter.com/trends/fendi-3.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [High-Fashion Anime Collections](https://www.trendhunter.com/trends/fendi-x-frgmt-x-pokmon-collection.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Opulent Anime Accessories](https://www.trendhunter.com/trends/fendi-4.md) - [Workwear-Inspired Fashion Collections](https://www.trendhunter.com/trends/fendi-springsummer-2024.md) - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md) - [Nature Material-Made Luxe Accessories](https://www.trendhunter.com/trends/kengo-kuma-3.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md)