# Dessert Hummus Shakes The Hummus & Pita Co. is Launching a Sweet Shake for National Hummus Day By Laura McQuarrie | Published 2018-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hummus-shake References: [restaurantmagazine](http://www.restaurantmagazine.com/the-hummus-pita-co-launching-revolutionary-hummus-shake-on-national-hummus-day/) & [hummusandpitas](https://www.hummusandpitas.com/Location-THPC-6th-Avenue-NY/Default.aspx) The popularity of hummus has inspired some brands to create dessert-inspired versions of the Mediterranean spread, but The [Hummus & Pita Co.](https://www.trendhunter.com/trends/hummus-snack-bites) is set to push this concept by introducing the first-ever sweet Hummus Shake for National Hummus Day. The Hummus & Pita Co. is known for its own chocolate, cake batter and cookie dough dessert hummus and its new guilt-free shake boasts a base of chickpeas, tahini, banana, dates, and almond milk. The Hummus Shake is not only high in protein, fiber, vitamins and minerals, but is also low in calories and its heart-healthy ingredient play a part in regulating blood sugar, blood pressure, cholesterol and weight. For National Hummus Day, The Hummus & Pita Co. will be giving out samples of the new shake, which is available in five sweet, vegan and gluten-free flavors: Original, Butter Pecan, Chocolate, Strawberry and Pistachio. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 60% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Dessert Hummus:** Opportunity for innovative sweet variations of traditional savory hummus. - **Sweet Shake:** Chance to create unique and healthy dessert shakes using unconventional ingredients. - **Guilt-free Desserts:** Emerging trend of creating desserts that are low in calories and packed with healthy ingredients. ### Sectors Adopting This - **Food and Beverage:** Exciting opportunity for food and beverage companies to create innovative hummus-based desserts. - **Health and Wellness:** Potential for health and wellness brands to develop guilt-free dessert options for consumers. - **Restaurant and Hospitality:** Chance for restaurants and cafes to offer unique and healthy dessert shakes on their menus. ## Related on Trend Hunter - [Dubai Chocolate Shakes](https://www.trendhunter.com/trends/dubai-chocolate-pistachio-shake.md) - [Baklava-Inspired Pistachio Shakes](https://www.trendhunter.com/trends/baklava-1.md) - [Premium Shake Releases](https://www.trendhunter.com/trends/premium-shake.md) - [Chocolate Cinnamon Hummus Dips](https://www.trendhunter.com/trends/dark-chocolate-cinnamon-hommus.md) - [Decadent Dessert Hommus](https://www.trendhunter.com/trends/cinnamon-hommus.md) - [Milkshake-Themed Dessert Menus](https://www.trendhunter.com/trends/sugar-factory.md) - [Tahini-Infused Frozen Desserts](https://www.trendhunter.com/trends/sweet-tahini-frozen-desserts.md) - [Indulgent Drinkable Dessert Shakes](https://www.trendhunter.com/trends/smashburger-shakes.md) - [Drinkable Viral Chocolate Treats](https://www.trendhunter.com/trends/dubai-chocolate-shake.md)