# Reimagined Hummus Pop-Ups Sabra's 'Whirled Peas' Reinvents the Classic Mediterranean Food By Laura McQuarrie | Published 2019-10-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hummus-pop-up References: [prnewswire](https://www.prnewswire.com/news-releases/sabra-presents-whirled-peas-in-nyc--deliciously-mixing-things-up-at-hummus-pop-up-300936626.html) & [sabra](http://www.sabra.com/whirledpeas/) Hummus, the quintessential Mediterranean dip or spread, is the focus of an all-new hummus pop-up restaurant from [Sabra](https://www.trendhunter.com/trends/sabra-mediterranean-garlic-dips) called Whirled Peas. At the NYC spot, people are invited to experience hummus like never before with everything from tacos to bowls of Thai pho soup. To create a unique experience, Sabra teamed up with a group of chefs with diverse culinary and cultural backgrounds. Some of the participants include James Beard Award-winning chefs, cookbook authors and [Food Network](https://www.trendhunter.com/trends/tochi) stars. As Sabra's hummus is as simple as it can be, prepared with a base of chickpeas, [tahini, oil, garlic](https://www.trendhunter.com/trends/mezete) and other plant-based ingredients for flavor, it has the potential to lend itself well to enhancing other dishes like salsa and guacamole. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 6% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Reinvented Food Pop-ups:** Sabra's Whirled Peas restaurant is an example of the reinvention of classic foods through innovative pop-up experiences. - **Collaborative Culinary Partnerships:** Sabra's partnership with diverse chefs highlights the potential of collaborative culinary endeavors for disrupting the food industry. - **Hummus-based Innovation:** Sabra's use of hummus in a variety of dishes like Thai pho soup demonstrates the potential for hummus to serve as a base for innovative and unexpected culinary creations. ### Industries Being Reshaped - **Food and Beverage:** The food industry can benefit from incorporating innovative pop-up experiences and collaborative partnerships to update classic dishes and elevate culinary experiences. - **Hospitality:** The hospitality industry can draw inspiration from Sabra's Whirled Peas restaurant as an example of how to create unique and memorable culinary experiences for customers. - **Retail:** The retail industry can explore incorporating hummus and other plant-based ingredients into snack and dip offerings to cater to health-conscious consumers seeking tasty and nutritious options. ## Related on Trend Hunter - [Eco-Friendly Hummus Products](https://www.trendhunter.com/trends/lantana-foods.md) - [Collaboration Hot Sauce Hummuses](https://www.trendhunter.com/trends/sabra-hummuses.md) - [Functional Hummus Snacks](https://www.trendhunter.com/trends/functional-hummus.md) - [Flavorful Hummus Product Lines](https://www.trendhunter.com/trends/little-sesame.md) - [Sensible Autumnal Hummus Desserts](https://www.trendhunter.com/trends/summer-fresh-dessert-hummus.md) - [Savory Garlic-Forward Dips](https://www.trendhunter.com/trends/sabra-mediterranean-garlic-dips.md) - [Authentic Cuisine Hummus Chips](https://www.trendhunter.com/trends/eat-real-and-belazu.md) - [Creamy Jalapeño Hummus Dips](https://www.trendhunter.com/trends/jalapeo-hummus.md) - [Greek-Inspired Hummus](https://www.trendhunter.com/trends/grecian-golden-hour-hommus.md)