# Balsamic Vinegar Hummus Chips The Eat Real Hummus Chips are Arriving in a New Flavor By Michael Hemsworth | Published 2022-09-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hummus-chips References: [foodbev](https://www.foodbev.com/news/eat-real-expands-hummus-chips-range-with-new-flavour/) & [eatreal](https://www.eatreal.co.uk)  The Eat Real Hummus Chips Sea Salt & Balsamic Vinegar are being launched from the UK-based free-from snacking brand to provide consumers with a new way to satiate their craving for a [crunchy snack](https://www.trendhunter.com/trends/pretzel-pita-chips). The snack features the brand's signature [hummus chips](https://www.trendhunter.com/trends/functional-hummus), which are free from artificial colors, flavors and ingredients, covered in a burst of balsamic vinegar and sea salt. The snack reportedly contains 30% less fat than traditional potato chips to make it a permissible indulgence for consumers to enjoy as we head into the colder weather months. Marketing Director Helen Pomphrey spoke on the Eat Real Hummus Chips Sea Salt & Balsamic Vinegar flavor saying, "Balancing the moreish taste of sea salt with the sweetness of balsamic vinegar, the Sea Salt & Balsamic Vinegar offers a new Eat Real snacking choice that provides maximum snacking satisfaction.” ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 25% | Activity: 36% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Free-from Snacks:** There is an opportunity to create more innovative and diverse free-from snacks for consumers with dietary restrictions. - **Reduced-fat Snacks:** Developing more low-fat snack options that still provide the same level of satisfaction for consumers can be a disruptive innovation opportunity. - **Hummus-based Snacks:** Creating more snacks that use hummus as a base ingredient can provide a healthier and more flavorful snacking option. ### Who This Affects Most - **Snack Food Manufacturing:** Snack food manufacturers can innovate by creating new and unique flavors and healthier options for consumers. - **Health and Wellness Industry:** The health and wellness industry can capitalize on the trend of free-from and reduced-fat snacks by creating healthier and more sustainable food options. - **Food Retail Industry:** Grocery stores and food retailers can benefit from carrying a larger variety of free-from and low-fat snacks to cater to consumers' dietary restrictions and preferences. ## Related on Trend Hunter - [Authentic Cuisine Hummus Chips](https://www.trendhunter.com/trends/eat-real-and-belazu.md) - [Citrusy Chickpea Snack Chips](https://www.trendhunter.com/trends/hippeas-sea-salt-lime.md) - [Nutritious Hummus Snack Packs](https://www.trendhunter.com/trends/chicp-snack-packs.md) - [Better-for-You Snack Rebrands](https://www.trendhunter.com/trends/eat-real-1.md) - [Boldly Flavored Chickpea Chips](https://www.trendhunter.com/trends/flavored-chickpea-chip.md) - [Vegan-Friendly Chickpea Snacks](https://www.trendhunter.com/trends/brave-roasted-chickpeas.md) - [Health-Focused Lentil Chips](https://www.trendhunter.com/trends/properchips-multipack-range.md) - [Chickpea Tortilla Chips](https://www.trendhunter.com/trends/chickpea-tortilla-chip.md) - [Functional Hummus Snacks](https://www.trendhunter.com/trends/functional-hummus.md)