# Truck-Inspired Electric Bikes GMC Licenses the Hummer Brand to Recon for the 'Hummer EV' E-Bike By Kanesa D | Published 2022-11-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/hummer-ev-1 References: [theverge](https://www.theverge.com/2022/10/31/23433272/hummer-ev-ebike-recon-license-price-specs) & [gmc](https://www.gmc.com/electric/hummer-ev)  GMC’s ‘[Hummer EV](https://www.trendhunter.com/trends/hummer-ev-earthcruiser-camper)’ is the brand’s newest e-bike designed to appeal to maximalists worldwide. The press release for the ‘Hummer EV’ all-wheel drive e-bike mentions dual 750W hub motors with a maximum output of 2,400W and a 48-volt/17 amp-hour LG battery. Consumers are also given the option to upgrade to a 21Ah version of the bike for additional riding time. GMC will not manufacture the e-bike itself but will license the Hummer brand to [Recon](https://www.trendhunter.com/trends/f77-mach-2) instead. “We are honored to partner with GMC on this unique world-class AWD Ebike that parallels HUMMER EV’s unrivaled reputation as the leader in EV off-road adventure,” Jeff Fuze, president of Recon, said in a statement. The bike will include twin Bafang motors, four-piston hydraulic brakes, and gearing supplied by [Shimano](https://www.trendhunter.com/trends/thok-mig-es) that makes the front suspension adjustable. Three drive modes are available depending on how the bike is being used. Image Credit: Recon ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 88% | Activity: 43% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Electric Adventure Bikes:** The increasing demand for EV transport and adventure activities presents an opportunity for creating high-end electric bikes designed to handle rough terrain and extreme conditions. - **Collaborative Brand Licensing:** Collaborative licensing agreements that allow companies to leverage the unique appeal of established brands to create new products may become more common. - **Dual-motor E-bike Technology:** Manufacturers may introduce more e-bike models with dual-motor technology for increased power output and improved handling. ### Sectors Adopting This - **Electric Bicycle Manufacturing:** Electric bike manufacturers can explore opportunities for creating high-performance e-bikes targeting outdoor enthusiasts and adventure travelers. - **Automotive Brand Licensing:** Companies can explore licensing deals with well-known automotive brands to create new products in different sectors. - **Electric Motor and Battery Manufacturing:** Manufacturers that specialize in electric motor and battery technology can create innovative products and incorporate this technology into new electric bike models. ## Related on Trend Hunter - [Rugged Car-Branded Electric Bikes](https://www.trendhunter.com/trends/jeep-fat-tire-ebike.md) - [Automobile-Inspired E-Bike Launches](https://www.trendhunter.com/trends/ford-1.md) - [High-Power Moto-Inspired eBikes](https://www.trendhunter.com/trends/lyric-cycle-graffiti-x.md) - [Motorcycle-Like E-Bikes](https://www.trendhunter.com/trends/tank-g100.md) - [High-Performance Off-Road Electric Bikes](https://www.trendhunter.com/trends/mv-agusta-ebikes.md) - [Beefy Off-Road Electric Motorcycles](https://www.trendhunter.com/trends/volcon-grunt-evo.md) - [Dual-Battery Off-Road E-Bikes](https://www.trendhunter.com/trends/offroad-ebikes.md) - [Terrain-Traversing eBikes](https://www.trendhunter.com/trends/terrain-electric-mountain-bikes.md) - [Modern Off-Road eBikes](https://www.trendhunter.com/trends/mc10.md)