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# Soccer-Inspired Bright Streetwear
hummel and Willy Chavarria Design a Joint Capsule for SS19

By Amy Duong | Published 2019-02-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/hummel
References: [highsnobiety](https://www.highsnobiety.com/p/hummel-willy-chavarria-ss19) & [hummelsport.net](https://hummelsport.net/)

Danish sportswear label hummel works in collaboration with Willy Chavarria, a New York-based menswear designer on a series of apparel for the Spring/Summer 2019 season. The duo highlight the concept of international unity, translating it through the means of [soccer-inspired clothing](https://www.trendhunter.com/trends/truly-hardseltzer). The collection focuses on the sport of soccer because of its united community and worldwide contribution.

The capsule represents this by featuring a series of American immigrants to model the joint capsule. The collection features predominantly [streetwear silhouettes](https://www.trendhunter.com/trends/honey-blacks-1), including bomber jackets, lightweight coats, jerseys, funnel neck sweaters, tracksuits, and even [soccer kits](https://www.trendhunter.com/trends/oof-x-umbro). Each piece comes in a variety of colorway options and boasts co-branding accents of both labels. The capsule is now available to shop online at hummel.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 54% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What Makes This Trend Stand Out

- **Sports-inspired Streetwear:** The trend of incorporating sports aesthetics and themes into streetwear fashion creates opportunities for collaborations between fashion and sportswear brands.
- **Cultural Diversity in Fashion:** Celebrating different cultures and promoting diversity through fashion collaborations opens up opportunities for brands to connect with new audiences and expand their reach.
- **Sustainable Sportswear:** Creating sportswear clothing made from sustainable and environmentally-friendly materials, in collaboration with fashion designers, can help tackle the issue of waste and pollution in the fashion and sportswear industry.

### Sectors Adopting This

- **Fashion:** The fashion industry can collaborate with sportswear brands to create trendy streetwear collections that combine fashion and sports aesthetics.
- **Sportswear:** The sportswear industry can collaborate with fashion designers to create sustainable and innovative sportswear products using sustainable materials.
- **Retail:** Retailers can take advantage of the trend of sports-inspired streetwear by stocking collaborations between fashion and sportswear brands and targeting a young, fashion-conscious audience.

## Related on Trend Hunter

- [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md)
- [Technical Sports Capsules](https://www.trendhunter.com/trends/white-mountaineering-umbro.md)
- [Denim Collaboration Capsule](https://www.trendhunter.com/trends/freaks-store-and-umbro.md)
- [Co-Branded Athleisure Capsules](https://www.trendhunter.com/trends/umbro-4.md)
- [Vintage Sportswear Capsules](https://www.trendhunter.com/trends/adidas-and-mls.md)
- [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md)
- [Streetwear-Informed Sporty Kits](https://www.trendhunter.com/trends/arsenal-football-club-and-maharishi.md)
- [Collaborative Sports Club Fashion](https://www.trendhunter.com/trends/y3-and-real-madrid.md)
- [Collaboration Apparel Lines](https://www.trendhunter.com/trends/crossover-collection.md)
