# Sporty Hipster Fashion The Hummel SS 2011 Collection Offers Fiesty and Playful Threads By Jordan M | Published 2011-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hummel-ss-2011-collection References: [shockblast.net](http://www.shockblast.net/hummel-ss2011/) & [xileclothing](http://www.xileclothing.com/browse/Hummel_0_17_0_no_na.html) The Hummel SS 2011 Collection is a celebration of color, youth and life that captures everything the clothing line is known for while also stepping bravely into new territory. Featuring extensive use of [lively and cheerful colors](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025), the Hummel SS 2011 Collection belies its [sporty roots](https://www.trendhunter.com/trends/umbro-4) with mischievous playfulness in a way that will undoubtedly appeal to young shoppers in a big way. Also prominent is the way in which the collection incorporates Hummel's characteristic chevrons in ways that suggest movement and fluid design -- something that definitely appeals to fans of [athletic-inspired apparel](https://www.trendhunter.com/trends/song-for-the-mute-adidas). Most effective, however, is the stylistic choices of the Hummel SS 2011 Collection photoshoot itself. With its unmistakable focus on uninhibited and feisty freedom, the shoot embodies everything that young consumers looking to make a statement with their clothing can identify with. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 83% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Lively and Cheerful Colors:** Catering to young shoppers, incorporating lively and cheerful colors in apparel is a disruptive innovation opportunity. - **Movement-inspired Design:** Integrating Hummel's characteristic chevrons in ways that suggest movement and fluid design caters to fans of athletic-inspired apparel, providing a disruptive innovation opportunity. - **Uninhibited and Feisty Freedom:** Embodying uninhibited and feisty freedom in photoshoots allows young consumers to make a statement with their clothing, presenting a disruptive innovation opportunity. ### Where This Applies - **Fashion Apparel:** Incorporating lively and cheerful colors, movement-inspired design, and uninhibited and feisty freedom in fashion apparel presents a disruptive innovation opportunity. - **Athletic-inspired Apparel:** Integrating movement-inspired design and appealing to fans of athletic-inspired apparel offers a disruptive innovation opportunity. - **Youth-focused Apparel:** Catering to young shoppers by incorporating lively colors and embodying uninhibited and feisty freedom in apparel photoshoots provides a disruptive innovation opportunity. ## Related on Trend Hunter - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Summer-Ready Utilitarian Fashion](https://www.trendhunter.com/trends/hh118389225-2.md) - [Football-Inspired Retro Apparel](https://www.trendhunter.com/trends/umbro-3.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Collaborative Sporty Timeless Fashion](https://www.trendhunter.com/trends/mammut.md) - [Refined Spring-Centric Apparel](https://www.trendhunter.com/trends/reimagined-icons.md)