# Archival Sustainable Spring Streetwear hummel HIVE's SS21 Capsule Nods to Retro Design Aesthetics By Amy Duong | Published 2021-01-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hummel-hive References: [hypebeast](https://hypebeast.com/2021/1/hummel-hive-spring-summer-2021-release-information) hummel HIVE introduces its latest collection for the Spring/Summer 2021 season and it focuses on retro looks by referencing archival designs. The brand tackles a strong sense of positivity as the world embarks on a journey of the new normal. The designs are made up of bright pieces that reference the 80s, full of summer silhouettes that are constructed using sustainable materials. This eco-friendly approach uses materials such as recycled nylon, and organic and undyed cotton. The color palette of this seasonal capsule is full of deep purples, pinks, and reds for a vibrant and playful energy. As another nod to the previous eras, the silhouettes are oversized and are tinged with sporty design elements. Image Credit: hummel HIVE ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 72% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Archival Design Aesthetics:** Opportunity for fashion brands to incorporate nostalgic design elements into sustainable collections. - **Sustainable Streetwear:** Opportunity for fashion brands to prioritize eco-friendly materials and sustainable production methods for streetwear collections. - **Oversized Silhouettes:** Opportunity for fashion brands to experiment with oversized and comfortable silhouettes for contemporary streetwear collections. ### Who This Affects Most - **Fashion:** Fashion brands have an opportunity to incorporate sustainability and retro design elements into their collections as the world embarks on a journey towards a new normal. - **Textile Recycling:** There is an opportunity for textile recycling companies to collaborate with fashion brands to incorporate recycled materials into their collections. - **Sportswear:** Sportswear brands have an opportunity to experiment with oversized and comfortable silhouettes that also incorporate nostalgic design elements for their collections. ## Related on Trend Hunter - [Archival Spring-Ready Gorp Apparel](https://www.trendhunter.com/trends/capsule-241.md) - [Refined Spring-Centric Apparel](https://www.trendhunter.com/trends/reimagined-icons.md) - [Collaborative Sporty Timeless Fashion](https://www.trendhunter.com/trends/mammut.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Archival-Inspired Fashion Capsule](https://www.trendhunter.com/trends/martine-rose-and-napapijr.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Summer-Ready Utilitarian Fashion](https://www.trendhunter.com/trends/hh118389225-2.md)