# Hand-Cut Brass Timepieces Oak & Oscar Celebrates Its Birthday with New 'Humboldt Seven Year' Watch By Niko Pajkovic | Published 2022-07-14 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/humboldt-seven-year References: [acquiremag](https://www.acquiremag.com/style/oak-and-oscar-humboldt-seven-year) & [oakandoscar](https://oakandoscar.com/) Chicago-based indie watch brand Oak & Oscar has officially turned seven years old, and to celebrate the event, it has announced the launch of a new limited-edition timepiece called the 'Humboldt Seven Year.' The standout feature of the new luxury watch is its hand-cut brass bezel, which is made of 693 Eco Brass -- a highly durable corrosion-resistant alloy that will develop a unique patina over time. In addition, the watch features a 39.5mm case that houses a gold, hand-finished dial. This beautiful dial can be paired with a Horween leather strap or a nylon strap with bright orange stitching. In terms of power, the 'Humboldt Seven Year' features a Sellita SW300 movement that comes equipped with a bespoke rotor design and a power reserve of 42 hours. Image Credit: Oak & Oscar ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 60% | Activity: 39% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What Makes This Trend Stand Out - **Hand-cut Brass Bezels:** The trend of hand-cut brass bezels presents opportunities for luxury watch brands to incorporate unique and durable materials into their timepieces. - **Personalization and Customization:** The trend of offering customizable straps and dials presents opportunities for luxury watch brands to cater to individual customer preferences and create unique and personalized timepieces. - **Sustainability in Luxury Goods:** The trend of using highly durable and eco-friendly materials presents opportunities for luxury watch brands to appeal to eco-conscious consumers and differentiate themselves in the market. ### Sectors Adopting This - **Luxury Watchmaking:** The luxury watchmaking industry can leverage the trend of hand-cut brass bezels and personalization to appeal to high-end consumers seeking unique and customized timepieces. - **Luxury Fashion:** The luxury fashion industry can explore the trend of sustainability in luxury goods to appeal to eco-conscious consumers and differentiate themselves in the market. - **Craftsmanship and Artisanship:** The craftsmanship and artisanship industry can leverage the trend of hand-cut brass bezels to offer unique and bespoke services to luxury watchmaking and other industries. ## Related on Trend Hunter - [Handcrafted Mechanical Timepieces](https://www.trendhunter.com/trends/handcrafted-mechanical-timepieces.md) - [Proprietary Bronze Gold Timepieces](https://www.trendhunter.com/trends/omega-seamaster-diver-300m.md) - [Retro West Coast Timepieces](https://www.trendhunter.com/trends/oris-divers-seventyfive.md) - [Landscape-Inspired Timepeices](https://www.trendhunter.com/trends/breitling-superocean-heritage-57-highlands.md) - [Vintage Dress Watch-Inspired Timepieces](https://www.trendhunter.com/trends/instrument-beaumarchais-h02.md) - [Exclsuive Automotive Timepieces](https://www.trendhunter.com/trends/canfield-speedway-lap-07-watch.md) - [Posh Celebratory Pocket Watches](https://www.trendhunter.com/trends/special-edition-pocket-watch.md) - [Pineapple-Inspired Timepiece Designs](https://www.trendhunter.com/trends/pineapple-dream.md) - [Rare Material Timepiece Designs](https://www.trendhunter.com/trends/oneofakind-timepiece.md)