# Five-Ingredient Cleaning Solutions Humble Suds' Cleaning Products Focus on Transparency By Laura McQuarrie | Published 2020-02-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/humble-suds References: [prnewswire](https://www.prnewswire.com/news-releases/breakout-brand-humble-suds-brings-transparency-to-the-cleaning-category-as-it-rolls-out-on-erewhon-shelves-301007008.html) & [humblesuds](https://www.humblesuds.com/) With its line of [non-toxic mineral and plant-based cleaning products](https://www.trendhunter.com/trends/iken-clean), Humble Suds is on a mission to increase transparency in the cleaning product industry. [Humble Suds'](https://www.trendhunter.com/trends/humble-brands) five-piece product collection includes an all-purpose cleaner, an all-purpose cleaner concentrate, a cleaning paste, laundry soap, plus a wood and leather conditioner. Notably, Humble Suds sets itself apart with packaging that lists its minimal, clean ingredient list on the front labels—this includes simple ingredients like castile soap, natural oils and grain alcohol. As well as producing cleaning product formulas with five or fewer ingredients that are cruelty-free, vegan, gluten-free, phthalate-free, SLS-free and made without synthetic fragrances, Humble Suds offers [zero-waste refills](https://www.trendhunter.com/trends/grove-co-spring-collection) of its concentrate in fully recyclable amber glass bottles with aluminum caps. Image Credit: Humble Suds ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 51% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Clean Ingredient Products:** Companies can develop new cleaning products with simple and environmentally friendly ingredients, focusing on transparency and sustainability. - **Zero-waste Refills:** Developing a refill program with packaging that is fully recyclable can provide a sustainable solution for cleaning products and benefit the environment. - **Transparent Packaging:** Listing ingredients on the front labels of cleaning product packaging can increase transparency and make it easier for consumers to make informed choices about their purchases. ### Industries Being Reshaped - **Cleaning Product Industry:** Product manufacturers can shift their focus toward presenting transparent, sustainable, and cleanly formulated cleaning products to address growing consumer concerns about health and the environment. - **Packaging Industry:** Companies can invest in developing recyclable packaging solutions for cleaning products to meet the increasing demand for environmentally friendly options from consumers. - **Retail Industry:** Retailers can introduce more sustainable and transparent cleaning products on their shelves, capitalizing on the growing interest of consumers in environmentally friendly and health-conscious options. ## Related on Trend Hunter - [Naturally Derived Cleaning Solutions](https://www.trendhunter.com/trends/the-lab-co.md) - [Eco-Friendly Household Cleaning Solutions](https://www.trendhunter.com/trends/leaf-mineral.md) - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md) - [Natural All-Purpose Cleaners](https://www.trendhunter.com/trends/all-purpose-cleaner-1.md) - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md) - [Sustainable Cleaning Kits](https://www.trendhunter.com/trends/sustainable-cleaning-kit.md) - [Plant-Based All-Purpose Cleaners](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis.md) - [Powerful Eco-Friendly Cleaning Products](https://www.trendhunter.com/trends/branch-basic.md) - [Vinegar-Powered Sustainable Cleaning Formulas](https://www.trendhunter.com/trends/9-elements-foaming-dish-spray.md)