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# Average Person Publications
Humans of New York: Stories Details the Lives of Ordinary People

By Michael Hemsworth | Published 2015-10-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/humans-of-new-york-stories
References: [dudeiwantthat](http://www.dudeiwantthat.com/entertainment/books/humans-of-new-york-stories.asp) & [amzn](http://www.amzn.com/1250058902/?tag=duiwath-20)

As we learnt years ago when Brandon Stanton first started the Humans of New York blog, sometimes the [most basic of concepts](https://www.trendhunter.com/trends/thyme-tell) can yield the most fascinating results, so the Humans of New York: Stories book is here to give you a glimpse into some of the most ordinary yet spectacular features. While the previous Humans of New York publication was essentially a carbon copy of the blog, Humans of New York: Stories features that same content, but with [longer stories](https://www.trendhunter.com/trends/times-of-my-life) that delve a little deeper into the people that are focused on.

An ideal way to see the beauty in everyone around you, Humans of New York: Stories makes a great gift to a friend, as a [coffee table book](https://www.trendhunter.com/trends/amusebouche) or even just something to crack into on rainy days.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 33% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Why This Trend Is Growing

- **Long-form Storytelling:** There is an opportunity for digital media companies to innovate by investing in long-form storytelling content.
- **Human Interest Content:** Brands can disrupt traditional advertising by focusing on human interest content marketing.
- **User-generated Content:** There is an opportunity to create platforms that curate and publish user-generated content similar to Humans of New York.

### Industries Being Reshaped

- **Book Publishing:** Book publishers could invest in more digital content that features longer stories about ordinary people.
- **Digital Media:** Digital media companies can invest in creating more human-interest content to drive more engagement and subscriptions.
- **Marketing and Advertising:** Brands can disrupt traditional advertising by focusing on human interest content marketing and featuring user-generated content.

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