# Role Reversal Shockvertising 'Humans for Animals' Creates an Alarming Campaign By Luisa Amanda Gomes | Published 2010-03-24 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/humans-for-animals References: [oddee](http://oddee.com/item_96990.aspx) & [jabulela](http://www.jabulela.com/animals-humans/shocking-ad-campaign-humans-animals) Animal rights group, ‘Humans for Animals’ has put together a shocking campaign that will cause viewers to squirm in their seats. With the help of advertising agency [TBWA Paris](https://www.trendhunter.com/trends/pet-ownership), 'Humans for Animals' has put together a few frightening images that has people in reversed roles of animals that experience cruelty. These images invoke shock and cause viewers to ponder their actions toward animals. The ad with a seal hunting a human baby is particularly powerful and it certainly makes a statement against seal hunting. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 91% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Role Reversal Shockvertising:** The trend of using shocking and provocative advertisements that depict role reversal can capture attention and generate a strong emotional response. - **Animal Rights Activism:** The increasing focus on animal rights and welfare is creating opportunities for businesses and organizations to align their products and services with ethical and sustainable practices. - **Visual Storytelling:** The use of powerful imagery in advertising campaigns allows brands to convey their message in a compelling and memorable way. ### Who This Affects Most - **Advertising:** The advertising industry can explore innovative and impactful ways to grab attention and drive social change through provocative campaigns like role reversal shockvertising. - **Animal Welfare:** Animal welfare organizations and initiatives can leverage role reversal shockvertising as a tool to raise awareness and advocate for the rights and welfare of animals. - **Fashion:** Fashion brands can incorporate animal rights messaging into their campaigns and designs, promoting cruelty-free and sustainable fashion choices. ## Related on Trend Hunter - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Animal Welfare Campaigns](https://www.trendhunter.com/trends/food-lion1.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Provocative Eco Screensavers](https://www.trendhunter.com/trends/planetsaving-screen-savers.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md)