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# Elevated Oversized Basics
Pharrell and adidas Have Launched a New Unisex Humanrace Collection

By Niko Pajkovic | Published 2022-04-05 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/humanrace-2
References: [hypebeast](https://hypebeast.com/2022/4/pharrell-adidas-humanrace-premium-basics-collection-release-date) & [adidas](https://www.adidas.com/us/pharrell)

Legendary music producer and entrepreneur Pharrell has announced that his signature clothing line with [adidas](https://www.trendhunter.com/trends/humanrace-3), [HumanRace](https://www.trendhunter.com/trends/humanrace-4), will be expanding with the launch of an all-new [basics apparel collection](https://www.trendhunter.com/trends/aaron-levine).

Made from premium materials, the new basics collection was designed to provide customers with a range of casual yet elevated everyday wear. The capsule relies heavily on the use of 100% organic French terry cotton, neutral hues, and oversized fits. Specific pieces include sweatpants, crewneck sweaters, hoodies, t-shirts, and shorts, all of which come equipped with the brand's new gender-neutral 'Unite Fit' system.

In addition, every item in the collection is offered in the same seven colors: Hazy Emerald, Brown, Bold Gold, Golden Beige, Brown, Black, Light Grey Heather, and Off-White. For those interested, the collection is set to drop on April 7 via the adidas website.

Image Credit: adidas

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 37% | Activity: 27% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Elevated Oversized Basics:** Pharrell's new line with adidas emphasizes the use of premium materials, neutral hues, and gender-neutral fits, providing a unique opportunity for other fashion brands to innovate their design and marketing approach.
- **Unisex Apparel Collections:** The launch of adidas x HumanRace's new collection with its gender-neutral 'Unite Fit' system highlights a growing trend in the fashion industry towards more inclusive and versatile apparel collections for all types of consumers.
- **The Rise of Athleisure:** The new HumanRace collection's emphasis on casual and comfortable basics represents a shift towards more relaxed and practical clothing options for consumers looking for fashion and function without sacrificing style.

### Sectors Adopting This

- **Apparel:** The release of Pharrell's new line with adidas presents new opportunities for the apparel industry to innovate their product lines and cater to a wider range of consumers with unique fits, materials, and colors.
- **Sustainable Fashion:** The use of 100% organic French terry cotton in the new HumanRace collection highlights a growing trend in sustainable fashion and provides an opportunity for brands to incorporate more eco-friendly materials and processes into their production lines.
- **E-commerce:** The launch of the new HumanRace collection on the adidas website emphasizes the importance of e-commerce in the retail industry and highlights the need for businesses to optimize their online storefronts for a seamless and efficient shopping experience.

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- [Performance-Lifestyle Wardrobe](https://www.trendhunter.com/trends/entire-studios-x-adidas.md)
- [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md)
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