# Clumsy Human Commercials Toyota's 'Humanness' Ad Urges Caution in Our Distracting, Dangerous World By Laura McQuarrie | Published 2015-08-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/humanness References: [en.rocketnews24](http://en.rocketnews24.com/2015/08/05/new-toyota-ad-showcases-safety-tech-reminds-us-the-world-is-horrifying-and-dangerous) & [toyota.co.jp](http://www.toyota.co.jp/en/) People getting smacked with gold clubs, falling from stools and kids colliding head-first with mailboxes are just a few of the cringe-worthy accidents that can be found in the new [Toyota](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials) 'Humanness' video. Using the style of an America’s Funniest Home Video compilation, the video for the car company plays up the vehicle's [Safety Sense C pre-crash features](https://www.trendhunter.com/trends/heart-of-joy), showing that not all accidents are preventable, but at the same time, many are. Considering the popularity of these kinds of "fail" videos on [YouTube](https://www.trendhunter.com/trends/hmnd-01), it's no surprise that the campaign from Toyota has gone completely viral since it was uploaded. Even though viewers can get a laugh from these accident-prone people, it was clever of the automotive brand to use them as a way to remind people of how important it is to be safe. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 15% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Viral Safety Ads:** Safety ads that use humor and relatability to go viral and reach a wider audience. - **Pre-crash Technology:** Advancements in pre-crash technology that can detect and prevent accidents before they happen. - **Humanizing Brands:** Emphasizing the human aspect of brand messaging to connect with audiences on a personal level. ### Who This Affects Most - **Automotive:** The automotive industry can invest in and innovate pre-crash technology to make their vehicles safer. - **Marketing and Advertising:** Marketing and advertising agencies can use humor and relatability to create viral safety campaigns for their clients. - **Technology:** Technology companies can develop new tools and features that improve the safety and functionality of vehicles. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Heartwarming Holiday Car Ads](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Festive Humanoid Campaigns](https://www.trendhunter.com/trends/hmnd-01.md) - [Distracted Driving Awareness Videos](https://www.trendhunter.com/trends/project-yellow-lights-love-story.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md)