# Anthropomorphic Beer Logos These Beer Bottle Labels Feature Quirky Humanized Animals By Ady Floyd | Published 2015-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/humanized-animal References: [heartly-craft-beer.html](http://heartly-craft-beer.html) & [cubadesign.ru](http://www.cubadesign.ru/eng/portfolio/design/) CUBA Creative Branding Studio designed these [humanized animal logos](https://www.trendhunter.com/trends/dobel-atelier-animales-endmicos) for the Heartly Craft Brewery. This brewery produces packages of six different beers, so each beer was given a unique animal logo. Among the humanized animals there is a panda, a goose and a raccoon. Each animal represents a different beer based on similar characteristics. For example, the Farmhouse Belgian Ale is represented with a patriotic goose. The goose perfectly represents farm aspects of the beer and since the Belgian ale is a direct tribute to Russia, the goose is waving a Russian flag. While each beer is represented with a different character, there is a cohesive aspect to the [packing and brand](https://www.trendhunter.com/trends/range-of-beers) through the use of a common logo and color scheme. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 69% | Activity: 36% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Humanized Animal Logos:** Designing humanized animal logos can create unique and memorable branding experiences for breweries. - **Cohesive Branding:** Using a common logo and color scheme can create a cohesive brand identity for breweries with multiple beer products. - **Character-based Beer Packaging:** Creating unique characters for each beer can help differentiate products and engage consumers. ### Who This Affects Most - **Brewing:** Breweries can explore humanized animal logos and character-based packaging to stand out in a crowded market. - **Graphic Design:** Graphic design professionals can capitalize on the trend of designing humanized animal logos for breweries and other businesses. - **Marketing and Advertising:** Marketers can use cohesive branding techniques to create a strong brand identity for breweries and other beverage companies. ## Related on Trend Hunter - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Artistic English Beer Breweries](https://www.trendhunter.com/trends/hog-brew.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Bright Brand Identity Updates](https://www.trendhunter.com/trends/big-hug-1.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Charitable Racoon-Inspired Beer](https://www.trendhunter.com/trends/raccoon-lager.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md)