# Social Media-Savvy Escalators In an Attempt to Humanize Technology, KONE's Escalator Has Twitter By Kalin Ned | Published 2018-04-23 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/humanize-technology References: [twitter](https://twitter.com/JustAnEscalator) & [machineconversations.kone](http://machineconversations.kone.com/) With creativity and innovation in tech skyrocketing in recent years, it is important to humanize technology to make it more accessible and interactive for people. As a result, the global leader in the lift and escalator industry KONE teamed up with Finish agency hasan & partners to develop the world's first-ever tweeting escalator, accompanied by an endless virtual reality experience that demonstrates how the moving staircase can continuously report on its performance. The campaign, which attempts to [humanize technology via social media](https://www.trendhunter.com/trends/humanized-ai) and VR, reveals a London-based escalator's innermost thoughts. @JustAnEscalator [tweets about its working day](https://www.trendhunter.com/trends/klouterai) and condition. The campaign attempts to not only familiarize people with the tech aspects of the heavy-duty machine but also to bridge an understanding between the two, using [real-time data and insights](https://www.trendhunter.com/trends/data-driven-digital-experience). ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 30% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Why This Trend Is Growing - **Humanizing Technology:** The trend of humanizing technology by incorporating social media and virtual reality experiences to make it more accessible and interactive for people. - **Internet of Things (iot) in Infrastructure:** The trend of integrating IoT capabilities into infrastructure, such as escalators, to enable real-time reporting and data insights. - **Interactive Advertising Campaigns:** The trend of creating interactive advertising campaigns that engage consumers through social media platforms like Twitter and provide a unique user experience. ### Industries Being Reshaped - **Lift and Escalator Industry:** Disruptive innovation opportunity: Develop more technologically advanced and interactive escalators with features like real-time reporting and social media integration. - **Marketing and Advertising Industry:** Disruptive innovation opportunity: Create interactive advertising campaigns that leverage social media platforms and incorporate virtual reality experiences to engage consumers. - **Internet of Things (iot) Industry:** Disruptive innovation opportunity: Expand the integration of IoT capabilities into infrastructure, such as escalators, to improve performance monitoring and maintenance processes. ## Related on Trend Hunter - [Dedicated Social Media Devices](https://www.trendhunter.com/trends/twitter-3d-gadget.md) - [Uplifting Social Media Campaigns](https://www.trendhunter.com/trends/optimism-your-feed.md) - [AI-Inspired Hotlines](https://www.trendhunter.com/trends/activity-inspiration-hypeline.md) - [Festive Humanoid Campaigns](https://www.trendhunter.com/trends/hmnd-01.md) - [Gamified Treadmill Experiences](https://www.trendhunter.com/trends/aviron-victory-treadmill.md) - [AI Social Media Generators](https://www.trendhunter.com/trends/snowball-fatg.md) - [AI Social media Management](https://www.trendhunter.com/trends/social360.md) - [Gen Z AI Campaigns](https://www.trendhunter.com/trends/lenovo-6.md) - [Attachable Smart Elevator Interfaces](https://www.trendhunter.com/trends/evw-1.md)