# Mission-Driven Athleisure Capsules The Humanity 2.0 Capsule is Backed by an Important Message By Laura McQuarrie | Published 2021-11-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/humanity-20 References: [newswire](https://www.newswire.ca/news-releases/masai-ujiri-and-harry-rosen-come-together-for-humanity-in-2-0-capsule-collaboration-815941921.html) & [harryrosen](https://www.harryrosen.com/en) The Humanity 2.0 capsule collection by business leader and philanthropist Masai Ujiri, Canadian luxury designer Patrick Assaraf and Canadian menswear retailer Harry Rosen builds upon the #ThatsHumanity movement initiated by Ujiri in 2020. The 10-piece athleisure collection is grounded by diversity, inclusion, community partnership and the fight for the equality of all. These values are beautifully represented through fashion and backed by a donation to community partner [Water First Education & Training Inc.](https://www.trendhunter.com/trends/liquid-death-x-dr-squatch) and its mission to provide safe, clean water access to all. Within the capsule collection, consumers will find pieces like hoodies, T-shirts and a full-zip Humanity logo merino sweater that will only be available for a limited time around the holiday season. This capsule collection will be sharing physical and virtual shelf space with lines from emerging [BIPOC](https://www.trendhunter.com/trends/eadem) designers Bohten and Aller Retour. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 75% | Activity: 29% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Mission-driven Athleisure:** There is an opportunity for companies to create athleisure collections that reflect values of diversity, inclusion, and community partnership. - **Socially Conscious Fashion:** Fashion companies can build upon the growing trend of socially conscious fashion by supporting important causes and communicating their values through their collections. - **Limited-time Fashion Collections:** Creating limited-time collections can help build hype and exclusivity around a brand, while also encouraging consumers to make purchases before the items are no longer available. ### Who This Affects Most - **Fashion:** Fashion companies have the opportunity to create mission-driven collections that align with their values and support important causes, while also building hype around their brand through limited-time releases. - **Athleisure:** Athleisure companies can differentiate themselves in the market by creating collections that go beyond just fashion and also promote important social causes and values. - **Retail:** Retailers can attract socially conscious consumers by partnering with mission-driven fashion brands and offering limited-time collections that are exclusive and create a sense of urgency to buy. ## Related on Trend Hunter - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md) - [Sportswear Capsule Collabs](https://www.trendhunter.com/trends/faherty-x-jalen-brunson-capsule.md) - [Inclusive Luxury Activewear](https://www.trendhunter.com/trends/secondleft-sports.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Wildlife-Inspired Charitable Capsules](https://www.trendhunter.com/trends/camp-aspen.md) - [Novel Outdoor Design Capsules](https://www.trendhunter.com/trends/marmot-better-gift-shop.md) - [Practical Apparel Capsules](https://www.trendhunter.com/trends/eastern-design.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-rhude.md)