# Purpose-Driven Eco Teas HUMANITEA's Conveniently Packaged Drinks Supports a Great Cause By Laura McQuarrie | Published 2021-10-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/humanitea References: [prnewswire](https://www.prnewswire.com/news-releases/introducing-humanitea-great-tea-with-a-great-cause-301408882.html) & [drinkhumanitea](https://www.drinkhumanitea.com/) HUMANITEA Company launched its premium organic tea in environmentally friendly packaging with a lower carbon footprint. The brand's premium organic tea and lemonade line stands out as the first ready-to-drink tea beverages packaged in the environment friendly [Tetra Pak](https://www.trendhunter.com/trends/tetra-prisma-aseptic-300-edge) paper cartons. Made with real brewed organic tea leaves from India and organic cane sugar, the drinks can be found in refreshing varieties like Coconut Lemonade, Unsweetened Black Tea, Passionfruit + Kiwi Green Tea and Wildberry + Lime Hibiscus Tea. As its name suggests, a percentage of the profits from the sales of beverages will go towards supporting humanitarian causes like Together We Rise and The [American Foundation for Suicide Prevention](https://www.trendhunter.com/trends/joby-air-taxi). With these nonprofit partnerships, the brand empowers consumers to help make a difference on a local and global scale. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 13% | Activity: 17% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Packaging:** HUMANITEA's use of Tetra Pak paper cartons presents an opportunity for other beverage companies to explore and adopt more sustainable packaging options. - **Purpose-driven Marketing:** HUMANITEA's partnership with nonprofit organizations to donate a portion of sales presents an opportunity for companies to incorporate cause-related marketing into their own business models. - **Organic/sustainable Ingredients:** The use of real brewed organic tea leaves and organic cane sugar presents an opportunity for companies to explore the use of sustainable and natural ingredients in their products. ### Where This Applies - **Beverage Manufacturing:** The beverage industry can observe and adopt eco-friendly packaging and use organic and sustainable ingredients to thrive in the market. - **Nonprofit/charity:** Collaboration with beverage brands like HUMANITEA can present a lucrative fundraising opportunity for nonprofits and charities. - **Marketing and Advertising:** Marketing agencies and firms can explore cause-related marketing strategies that align with client values to differentiate themselves from competitors. ## Related on Trend Hunter - [Functionally-Focused Teas](https://www.trendhunter.com/trends/real-good-tea.md) - [Health-Conscious Iced Teas](https://www.trendhunter.com/trends/hrbvor-1.md) - [Kindness-Focused Tea Initiatives](https://www.trendhunter.com/trends/good-earth.md) - [Spiked Sparkling Teas](https://www.trendhunter.com/trends/spiked-sparkling-tea.md) - [Ethical Tea Branding](https://www.trendhunter.com/trends/typhoo-fear-free-tea.md) - [Adaptogenic Cold-Brewed Teas](https://www.trendhunter.com/trends/the-equitea-co.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Guilt-Free Herbal Iced Teas](https://www.trendhunter.com/trends/hrbvor.md) - [Ethical Tea Commercial Campaigns](https://www.trendhunter.com/trends/clipper-teas-2.md)