# Braille ID Skincare Packaging Humanist Beauty is a "Radically Inclusive" Beauty Brand By Grace Mahas | Published 2022-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/humanist-beauty References: [forbes](https://www.forbes.com/sites/annahaines/2021/10/26/meet-humanist-beauty-the-beauty-brand-making-skincare-radically-inclusive/?sh=63055a30149e) & [humanistbeauty](https://www.humanistbeauty.com/product/herban-wisdom-facial-oil-braille-id-band/) Humanist Beauty, the self-proclaimed "radically inclusive" natural skincare brand, promotes adaptive cosmetics and color diversity. The brand was launched by Jennifer Norman and is committed to creating vegan, cruelty-free, and sustainable products for all people. As part of its larger commitment to inclusivity, Humanist Beauty is dedicated to serving communities that have been historically underserved in the beauty industry -- including people of color and people with disabilities. To address the gap in the market, the brand created a [Braille ID](https://www.trendhunter.com/trends/braille-label-maker) band that snaps onto their signature Herban Wisdom Facial Oil. Norman was inspired by other brands in the field, including [L'Occitane](https://www.trendhunter.com/trends/gourmand-fragrance-1) and Unilver. The Facial Oil Braille ID band was created in partnership with Candoable and serves those with blindness or severe visual impairment. The Braille ID Band has an easy-to-read “Facial Oil” in Grade 2 Unified English Braille (UEB) molded into the front, and the corresponding text is also engraved on the inside. The band quickly and securely fits on both the 1 oz and 0.5 oz Facial Oil bottles. Image Credit: Humanist Beauty ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 86% | Activity: 98% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Adaptive Cosmetics:** Innovative beauty products that cater to diverse abilities, addressing specific needs of individuals such as visual impairments, offer potential market growth in the beauty industry. - **Sustainable Beauty:** Increased consumer demand for vegan, cruelty-free, and eco-friendly beauty products provides opportunities for new and established brands to create sustainable and ethical offerings. - **Inclusive Beauty Brands:** Focusing on historically underserved communities, such as people of color and those with disabilities, allows for market expansion and increased brand loyalty in the beauty industry. ### Where This Applies - **Braille Technology:** Companies specializing in Braille technology and adaptive solutions can capitalize on partnerships with beauty brands to develop innovative products catering to visually impaired customers. - **Sustainable Packaging Design:** The industry can benefit from creating environmentally-friendly and inclusively-designed product packaging for beauty and personal care products, meeting the needs of diverse consumers. - **Accessible Personal Care:** Businesses in the personal care industry have the opportunity to create adaptive and accessible products for various abilities, bridging the accessibility gap and expanding their target market. ## Related on Trend Hunter - [Inclusive Premium Haircare](https://www.trendhunter.com/trends/sisterwould.md) - [Braille-Equipped Haircare Bottles](https://www.trendhunter.com/trends/blonde-enrich.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Accessibility-Enhancing Beauty Packaging](https://www.trendhunter.com/trends/inclusive-accessories.md) - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md) - [Award-Winning Inclusive Haircare Packaging](https://www.trendhunter.com/trends/accessible-haircare.md) - [Ergonomic Beauty Brands](https://www.trendhunter.com/trends/tilt-beauty.md) - [Inclusive Chocolate Packaging](https://www.trendhunter.com/trends/the-holiday-braille-box.md) - [Accessibility Beauty Bundles](https://www.trendhunter.com/trends/beauty-for-every-eye.md)