# Men's Beauty Retailers Humanery is a Destination for Men's Self-Care & Grooming By Laura McQuarrie | Published 2021-12-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/humanery References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Humanery_The_new_purposebuilt_beauty_retailer_for_men/181026) & [humanery](https://www.humanery.com/) It's possible that the male personal care market could reach up to $166 billion USD by next year and Humanery is a destination for men's beauty, grooming and self-care that taps into this lucrative market. In an industry that's heavily geared towards women, the purpose-built beauty retailer provides products that specifically cater to men. Some of the brands that can be purchased through the retailer include [Aesop](https://www.trendhunter.com/trends/curated-beauty), Supper Club Skincare and [Jack Black](https://www.trendhunter.com/trends/mens-hair-care-collection). Alongside products that help to address everything from sensitive skin to thinning hair, shoppers will find helpful resources for [beard care during the winter](https://www.trendhunter.com/trends/harrys-beard-care), helpful Q&A sessions and beginner's guides to ingredients. With fragrances, men's makeup and well-being solutions, Humanery is a one-stop-shop for total care. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 90% | Activity: 90% | Freshness: 11% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Male Personal Care Market:** The increasing demand for male personal care products is creating opportunities for new and innovative brands. - **Men's Beauty Retail:** The emergence of specialized men's self-care and grooming retailers presents a new market niche for retailers to tap into. - **Men's Well-being Products:** The growing awareness and interest in men's well-being provides opportunities for new product development and marketing strategies. ### Where This Applies - **Retail:** Established retailers can target the male personal care market by adding a dedicated product line or by partnering with niche retailers. - **Cosmetics:** Cosmetics companies may increase their market share by developing and marketing specialized skincare and grooming products for men. - **E-commerce:** The e-commerce industry can benefit by creating a specialized platform for men's beauty and self-care products, to cater to the growing demand for online shopping and personalized product experiences. ## Related on Trend Hunter - [Masculine Pharmacy Shopping Experiences](https://www.trendhunter.com/trends/walgreens-mens-zone.md) - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md) - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Elevated Male Grooming Kits](https://www.trendhunter.com/trends/piramal-pharma.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Performance-Driven Men's Grooming Lines](https://www.trendhunter.com/trends/chi-pour-homme.md) - [Heritage-Inspired Skincare](https://www.trendhunter.com/trends/setu-personal-care.md) - [Mens Haircare Bundles](https://www.trendhunter.com/trends/mens-haircare-bundles.md)