# Wellness Rewards Programs HumanaVitality Provides Incentives for Staying Healthy and Active By Laura McQuarrie | Published 2015-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/humanavitality References: [humana](https://www.humana.com/vitality/) & [humana](https://www.humana.com/) As if the promise of getting healthy isn't reward enough through HumanaVitality, this program also promises great prizes to its participants. Designed to help people get and stay healthy, this rewards program is set up to ease individuals into better daily routines. To begin, Humana insurance members take a [health assessment test](https://www.trendhunter.com/trends/blue-zones-ignite) in order to determine an estimation of their body's actual age based on lifestyle habits. From there, the program helps to craft goals for activity and healthy eating based on a specific member's needs. The program also includes discounts for purchases of Great for You brand foods at [Walmart](https://www.trendhunter.com/trends/diabetes-program), which is helpful for kick-starting the practice of eating a healthy diet. Some of the great rewards up for grabs from HumanaVitality include hotel stays, tech equipment or movie tickets. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 8% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Wellness Rewards Programs:** Disruptive innovation opportunity: Creating customized wellness rewards programs tailored to individuals' needs and goals. - **Health Assessments:** Disruptive innovation opportunity: Developing advanced health assessment tests to provide accurate estimations of individuals' overall health and wellbeing. - **Incentivized Healthy Eating:** Disruptive innovation opportunity: Designing innovative strategies to encourage individuals to adopt and sustain healthier eating habits through discounts and incentives. ### Who This Affects Most - **Healthcare:** Disruptive innovation opportunity: Integrating wellness rewards programs within healthcare systems to promote preventive care and healthier lifestyles. - **Retail:** Disruptive innovation opportunity: Collaborating with retailers to provide discounts and incentives on healthy food purchases, promoting healthier eating habits. - **Hospitality and Entertainment:** Disruptive innovation opportunity: Partnering with hospitality and entertainment industries to offer attractive rewards, motivating individuals to engage in healthy behaviors. ## Related on Trend Hunter - [English Weight Loss-Rewarding Programs](https://www.trendhunter.com/trends/headup.md) - [Next-Gen Healthspan Healthcare Programs](https://www.trendhunter.com/trends/village-health-clubs.md) - [Gamified Wellness Platforms](https://www.trendhunter.com/trends/healthgame.md) - [4/20-Ready Rewards Programs](https://www.trendhunter.com/trends/curio-wellness.md) - [Community-Focused Healthy Habits Apps](https://www.trendhunter.com/trends/noom-vibe.md) - [Reward-Based Empowerment Platforms](https://www.trendhunter.com/trends/learn-earn-and-win.md) - [Rewarding Sleep Wearable Initiatives](https://www.trendhunter.com/trends/discovery-vitality-and-oura.md) - [Fitness Loyalty Programs](https://www.trendhunter.com/trends/under-armour-1.md) - [Holistic Longevity Wellness Programs](https://www.trendhunter.com/trends/wellness-programs.md)