# Human Trafficking Ads The Prefeitura do Recife Government Encourages Reporting This Crime By Meghan Young | Published 2016-04-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/human-trafficking References: [adeevee](http://www.adeevee.com/2016/04/prefeitura-do-recife-government-lisbon-madrid-rome-print/) There are many women living in Lisbon, Madrid and Rome who dream of living a better life and it is this dream that often results in becoming the victim of human trafficking. Of course, this human trafficking ad campaign doesn't put the blame on the victims at all. Instead, it calls out to those aware of the situation but who don't report it. Conceived and execute by Agência Um, a firm based in Sao Paulo, Brazil, for Prefeitura do Recife Government, the human trafficking ad campaign is powerful. It features women scared and betrayed as they are fooled into a life they didn't sign up for. It brings awareness to the Liga Mulher hotline center for safe reporting. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 47% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Human Trafficking Awareness:** Disruptive innovation opportunity: Develop technology-based solutions to proactively identify and prevent human trafficking. - **Hotline Reporting:** Disruptive innovation opportunity: Create user-friendly mobile applications or chatbots for anonymous reporting of human trafficking cases. - **Collaborative Partnerships:** Disruptive innovation opportunity: Foster collaborations between governments, NGOs, and tech companies to coordinate efforts in combatting human trafficking. ### Who This Affects Most - **Technology:** Disruptive innovation opportunity: Utilize artificial intelligence and machine learning algorithms to analyze online data and identify potential trafficking activities. - **Social Services:** Disruptive innovation opportunity: Implement advanced data analytics systems to improve the identification and support of human trafficking survivors. - **Government:** Disruptive innovation opportunity: Integrate blockchain technology to enhance the transparency and efficiency of anti-trafficking initiatives. ## Related on Trend Hunter - [Anti-Gender Violence Campaigns](https://www.trendhunter.com/trends/antigender-violence-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Human Trafficking Awareness Campaigns](https://www.trendhunter.com/trends/bodybar-pilates.md) - [Human Trafficking-Battling Campaigns](https://www.trendhunter.com/trends/its-logistics.md) - [Branded Anti-Harassment Initiatives](https://www.trendhunter.com/trends/paywall-down-campaign.md) - [Social Good Brand Practices](https://www.trendhunter.com/trends/dignity-coconuts.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Soccer Match Women's Aid Ads](https://www.trendhunter.com/trends/womens-aid-campaign.md) - [Perpetrator-Targeted Domestic Abuse Ads](https://www.trendhunter.com/trends/domestic-abuse-prevention-ad.md)