# Driver-Educating Trafficking Campaigns Uber is Tackling Human Trafficking Awareness this Month By Alyson Wyers | Published 2018-01-29 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/human-trafficking-awareness References: [venturebeat](https://venturebeat.com/2018/01/29/uber-partners-with-anti-human-trafficking-organizations-to-help-drivers-spot-sex-slaves/) & [uber](https://www.uber.com/newsroom/ubers-commitment-disrupt-human-trafficking/) In honor of Human Trafficking Awareness Month, taxi technology company [Uber](https://www.trendhunter.com/trends/teen-accounts) is partnering with different charitable organizations fighting against sexual slavery. This is in an effort to encourage Uber drivers to report suspected slavery victims. Their "commitment to disrupt human trafficking" involves partnering with non-profit group [Polaris Project](https://www.trendhunter.com/trends/outdoor-recreation-grants) to promote resources and a hotline to report suspected trafficking. In the United States, all Uber drives can expect to receive in-app messages about human trafficking awareness including the hotline. The on-demand juggernaut is also working with Thorn -- an organization started by Ashton Kutcher and Demi Moore that uses technology to prevent the spread of sexual slavery and child pornography online. This is an example of how companies in the [tourism industry](https://www.trendhunter.com/trends/against-overtourism) can do their part and fight for human rights. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 16% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Human Trafficking Awareness:** Opportunity for companies to partner with non-profit organizations to combat human trafficking and promote awareness. - **In-app Messaging:** Opportunity for companies to include vital messages or resources within their own apps. - **Technology-assisted Prevention:** Opportunity for companies to use technology to prevent the spread of sexual slavery and child pornography. ### Where This Applies - **Ride-sharing:** Ride-sharing companies can play a crucial role in spreading awareness and preventing human trafficking. - **Technology:** Technology companies can integrate with non-profits to offer human trafficking prevention resources. - **Entertainment:** Entertainment companies can leverage their influence and platforms to fight human trafficking through partnerships with non-profits. ## Related on Trend Hunter - [National Trafficking Awareness Ads](https://www.trendhunter.com/trends/see-the-trafficking-signs.md) - [Human Trafficking Awareness Campaigns](https://www.trendhunter.com/trends/bodybar-pilates.md) - [Social Good Brand Practices](https://www.trendhunter.com/trends/dignity-coconuts.md) - [Youth-Catered Transportation Apps](https://www.trendhunter.com/trends/teen-accounts.md) - [Assistance Dog-Focused Rideshares](https://www.trendhunter.com/trends/accommodating-passangers.md) - [Privacy-Focused Uber Features](https://www.trendhunter.com/trends/industryfirst-privacy-features.md) - [Auditory Rideshare Safety Updates](https://www.trendhunter.com/trends/new-uber-safety-features.md) - [Bookable Autonomous Shuttles](https://www.trendhunter.com/trends/uber-and-may-mobility.md) - [Electric Ride-Share Partnerships](https://www.trendhunter.com/trends/uber-and-hertz.md)