# Human Rights Footwear Collections Reebok Revealed its 'Human Rights Now!' Collection of Footwear By Elena Rahman | Published 2021-08-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/human-rights-now-collection References: [reebok](https://www.reebok.ca/en/human_rights_now) The Human Rights Now! collection by [Reebok](https://www.trendhunter.com/trends/not-guilty-capsule) launched as part of a long-term product platform designed to fuel the brand's mission to contribute to human rights movements. The collection includes a revisit of the brand's original graphics from the 1988 Human Rights Now! World Tour. The benefit concert series raised awareness for the Universal Declaration of Human Rights and the [Amnesty International](https://www.trendhunter.com/trends/amnesty-international-canada). The unisex collection includes the Classic Leather, the Club-C. It also includes a range of apparel: an HRN hoodie, a T-shirt, and Shorts. Through the Human Rights Now! Platform Reebok aims to raise $10M over the next five years to benefit Black and [LatinX](https://www.trendhunter.com/trends/hola-metaverso) communities directly. In addition, the brand is donating $270,000 to RISE, a non-profit that educates and empowers sports communities to eliminate racial discrimination. Image Credit: Reebok ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 25% | Activity: 11% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Humanitarian Fashion:** The trend of incorporating social and political messages into fashion with a focus on human rights creates opportunities for disruptive innovation in sustainable materials and ethical production. - **Brands for Social Justice:** The trend of brands expressing their commitment to social justice through meaningful partnerships and product lines creates opportunities for disruptive innovation in cause-driven marketing strategies and community engagement. - **Activism-inspired Design:** The trend of design inspired by activism and social issues creates opportunities for disruptive innovation in collaborative design processes and socially responsible branding. ### Sectors Adopting This - **Athletic Apparel:** The athletic apparel industry can leverage the trend of humanitarian fashion by incorporating socially conscious messaging into their products and supporting social justice causes through partnerships and philanthropic initiatives. - **Non-profit Organizations:** Non-profit organizations can benefit from the trend of brands for social justice by collaborating with companies on cause-driven marketing campaigns and product lines, as well as using them to raise awareness for their mission. - **Activist Design Firms:** Activist design firms can tap into the trend of activism-inspired design by partnering with brands and non-profits to create products that promote social issues and using design as a tool for positive change. ## Related on Trend Hunter - [Co-Branded Skate-Inspired Capsules](https://www.trendhunter.com/trends/not-guilty-capsule.md) - [Expression-Focused Sportswear Capsules](https://www.trendhunter.com/trends/create-what-makes-you.md) - [Horror-Creature-Inspired Footwear Capsules](https://www.trendhunter.com/trends/universal-monsters-collection.md) - [Heritage Streetwear Collaborations](https://www.trendhunter.com/trends/reebok-obey.md) - [Anime-Inspired Sneaker Collaborations](https://www.trendhunter.com/trends/reebok-2.md) - [Elevated Athletic Collections](https://www.trendhunter.com/trends/reebok-2025.md) - [Music-Inspired Collaborative Capsule](https://www.trendhunter.com/trends/pleasures-and-reebok-1.md) - [Iconic Chair-Inspired Footwear](https://www.trendhunter.com/trends/eames-office-and-reebok.md) - [Cartoon-Themed Shoe Collections](https://www.trendhunter.com/trends/reebok-x-sesame-street.md)