# Cruelty-Free Cosmetics Human Nature Products Offer Fair Trade Skincare Items for Men and Women By Elise Ying-Hei Ho | Published 2013-03-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/human-nature-products References: [humanheartnature](http://humanheartnature.com/us/) In 2008, two sisters, Camille Meloto and Anna Meloto-Wilk along with her husband, Dylan Wilk, created Human Nature products which would allow them to support local crops as well as the environment. In hopes doing their share to help the Philippines out of poverty, the sisters combined their passion for the environment and cosmetics by supporting local goods, using them in their products. Human Nature carefully sources natural raw materials from small farms in developing countries and offers fair trade eco-friendly products. The wide assortment of products range from cosmetics to men’s skincare and baby oil and children’s lotion and use all natural ingredients wherever replaceable. All products by the social business are [cruelty-free, biodegradable](https://www.trendhunter.com/trends/skincare-makeup) and [FDA](https://www.trendhunter.com/trends/spatial-computing-simulator) approved. **Contact Information** Human Nature [website](http://humanheartnature.com/us/) Human Nature [Facebook](http://www.facebook.com/pages/Human-Nature-USA/201862391625) Human Nature [Twitter](http://twitter.com/humannatureusa) Human Nature [Tumblr](http://humannatureusa.tumblr.com/) ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 61% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Fair Trade Skincare:** Opportunity for businesses to create skincare products that support local crops and promote fair trade. - **Cruelty-free Cosmetics:** Growing demand for cosmetics made from all-natural and cruelty-free ingredients, providing an opportunity for businesses to create ethical beauty products. - **Environmentally-friendly Products:** Increasing popularity of eco-friendly products, creating a market for businesses to offer biodegradable and sustainable options. ### Where This Applies - **Cosmetics:** The cosmetics industry can capitalize on the trend of cruelty-free and eco-friendly products to meet consumer demand for ethical and sustainable beauty products. - **Skincare:** The skincare industry can tap into the fair trade trend by sourcing natural ingredients from small farms and supporting local communities. - **Social Business:** Social businesses can benefit from the trend of fair trade and environmentally-friendly products by creating a business model that promotes sustainability and supports local farmers. ## Related on Trend Hunter - [Ethical Coconut Oils](https://www.trendhunter.com/trends/ethical-coconut-oil.md) - [Ethical Skincare Brands](https://www.trendhunter.com/trends/tone-cosmetics.md) - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md) - [Vegan Personal Care Cosmetics](https://www.trendhunter.com/trends/the-body-shop-vegan.md) - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Ethical Skin-Nourishing Cosmetics](https://www.trendhunter.com/trends/beauty-kitchen-pure-collection.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md) - [Empowerment-Committed Beauty Lines](https://www.trendhunter.com/trends/kindness-powered-skincare.md) - [Sustainably Luxe Face Oils](https://www.trendhunter.com/trends/nakie-coquette.md)