# Human Matryoshka Dolls Sony PlayStation 3 Ad By Ayman | Published 2008-09-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/human-matroska-dolls-sony-playstation-3 References: [adsoftheworld](http://adsoftheworld.com/media/print/ps3_matrjoska) [Sony](https://www.trendhunter.com/trends/sony-playstation-xperia-smartphone) has always been creative with their campaigns, and this new Sony Playstation 3 print ad is no exception. Created by the [TBWA](https://www.trendhunter.com/trends/mcdonalds-france-1) Madrid ad agency, the print ad shows that you can easily change your identity with a Sony [PS3](https://www.trendhunter.com/trends/sonys-celebrates-30th-anniversary). This concept is communicated by having a beautiful, thin female in the middle of what appears to be a Russian Matryoshka doll of three “peeled off” men. If these fat men (whose upper body parts you can see thrown around) can change into this attractive female, then you can change into pretty much any identity you want. Illustrated and photographed by Gonzalo Puertas, the ad was done by a creative team that included Juan Sánchez, Guillermo Ginés, Montse Pastor, Fran López and Peru Saiz. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 31% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Creative Advertising Campaigns:** Disruptive innovation opportunity: Explore unconventional advertising methods to capture consumer attention. - **Identity Transformation:** Disruptive innovation opportunity: Develop products or services that enable users to easily change their identities. - **Visual Storytelling:** Disruptive innovation opportunity: Utilize visual mediums to convey compelling narratives in advertising. ### Sectors Adopting This - **Advertising:** Disruptive innovation opportunity: Incorporate innovative techniques to revolutionize the advertising industry. - **Gaming:** Disruptive innovation opportunity: Integrate gaming technology with identity transformation for enhanced user experiences. - **Photography:** Disruptive innovation opportunity: Use photography to capture unique perspectives and convey powerful messages in advertising. ## Related on Trend Hunter - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Downloadable Game Beer Ads](https://www.trendhunter.com/trends/stella-beer-au-naturel.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Empowering Self-Care Pizza Ads](https://www.trendhunter.com/trends/food-women-selfcare-pizza.md)