# Particle-Filtering Face Masks Human Made's Collaborative Face Masks Protect Against COVID-19 By Ell Smith | Published 2021-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/human-mades-collaborative-face-masks References: [hypebae](https://hypebae.com/2021/2/human-made-nigo-airinum-face-masks-urban-2-0-collaboration-limited-edition-coronavirus-covid19-release-date-where-to-buy) & [airinum](https://www.airinum.com/) Function and aesthetic come together for [Human Made's](https://www.trendhunter.com/trends/human-made1) collaborative face masks, which were designed to protect consumers from the COVID-19 virus. As the pandemic continues, consumers are constantly seeking [reusable face masks](https://www.trendhunter.com/trends/ebcare-mask) that are comfortable and practical. Because they're worn every day, many seek a design that matches their own personal aesthetic or expression. Now, the brand Human Made has partnered with Airinum to release masks that filter out pollution and particles as smal as 0.3m. In a press release describing the collaboration, Human Made's founder [NIGO](https://www.trendhunter.com/trends/human-made-drop) stated “To me this collaboration between HUMAN MADE and Airinum expresses the essence of what Gears For Futuristic Teenagers means, especially in the world we live in today." Image Credit: Airinum ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 53% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Particle-filtering Face Masks:** Opportunity for companies to collaborate and create innovative, functional and personalized face masks for consumers. - **Reusable Face Masks:** Increased demand and focus on sustainable and eco-friendly face mask production and materials. - **Combination of Function and Aesthetics:** Potential for products that not only provide protection but also match consumers' personal styles and preferences. ### Who This Affects Most - **Fashion:** Fashion designers and clothing companies can incorporate reusable face masks into their product lines and focus on creating stylish yet practical designs. - **Healthcare:** Hospitals and healthcare facilities can invest and utilize high-quality, protective face masks that filter out particles and pollution for medical staff and patients. - **Technology:** Opportunity for companies to develop innovative face mask materials and designs that incorporate technology for enhanced protection and comfort. ## Related on Trend Hunter - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Copper-Infused Face Masks](https://www.trendhunter.com/trends/aebl-epion.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Powered Breathability Face Masks](https://www.trendhunter.com/trends/performance-face-mask.md) - [High-Tech Air-Purifying Masks](https://www.trendhunter.com/trends/airpurifying-mask.md) - [Wearable Allergy-Alleviating Purifiers](https://www.trendhunter.com/trends/respiray-wear-a.md) - [Voice-Quieting Face Masks](https://www.trendhunter.com/trends/voiceabsorbing-face-mask.md)