# Human Hamster Wheel Stunts Human Loop the Loop by Damien Walters Involves the Unbelieveable By Meghan Young | Published 2014-02-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/human-loop-the-loop References: [neatorama](http://www.neatorama.com/2014/02/22/Human-Loop-the-Loop-with-Damien-Walters/) & [pepsi](http://www.pepsi.com) People have attempted the loop the loop in a number of ways, most of which involve wheels of some sort, yet the Human Loop the Loop is something entirely different. It is the first attempt using only the power of the stunt man's legs. In this case, the stunt man happens to be [Damien Walters](http://www.trendhunter.com/trends/damien-walters). He attempted to run a giant hamster wheel all the way around--and he succeeded with flying colors. Part of an [ad campaign](https://www.trendhunter.com/trends/dynamic-campaign) for Pepsi Max, the Human Loop the Loop is now a [viral video](https://www.trendhunter.com/trends/k18hairflip-2026) with over 1.5 million views. Considering the feat accomplished, it is surprising that not more people have seen it. Inspired by the Pepsi Max slogan, "Brings You the Unbelievable," it is a stunt worthy of shock, awe and praise. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 17% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Loop the Loop Stunts:** Disruptive innovation opportunity: Explore new ways to perform loop the loop stunts without traditional equipment or methods. - **Viral Marketing Campaigns:** Disruptive innovation opportunity: Develop unique and attention-grabbing marketing stunts to create viral videos and increase brand exposure. - **Extreme Sports Advertising:** Disruptive innovation opportunity: Utilize extreme sports and stunts as a platform for advertising and brand promotion. ### Who This Affects Most - **Sports Gear and Equipment:** Disruptive innovation opportunity: Design and create specialized equipment for performing loop the loop stunts and extreme sports events. - **Advertising and Marketing:** Disruptive innovation opportunity: Develop innovative and attention-grabbing marketing strategies to create viral campaigns and increase brand visibility. - **Entertainment and Media:** Disruptive innovation opportunity: Explore new ways to captivate audiences through awe-inspiring stunts and unique entertainment experiences. ## Related on Trend Hunter - [Record-Breaking Skate Megaramps](https://www.trendhunter.com/trends/red-bulls-building-drop.md) - [Physically Looped Canal Boats](https://www.trendhunter.com/trends/looptheloop-boat.md) - [Rugged All-Terrain Rollerblades](https://www.trendhunter.com/trends/allterrain-rollerblades.md) - [Motor-Powered Diwheels](https://www.trendhunter.com/trends/diy-diwheel.md) - [High Wire City Stunts](https://www.trendhunter.com/trends/philippe-petit.md) - [Square-Wheeled Bicycles](https://www.trendhunter.com/trends/squarewheeled-bicycle.md) - [Powered Multi-Workout Devices](https://www.trendhunter.com/trends/zerowheel.md) - [Expansive Cycling Covered Highways](https://www.trendhunter.com/trends/the-loop-1.md) - [Monotrack Bike Designs](https://www.trendhunter.com/trends/monotrack-bike.md)