# Do-Gooder Social Campaigns #KindVines Captures Small Moments of Human Kindness By Laura McQuarrie | Published 2014-05-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/human-kindness References: [adverblog](http://www.adverblog.com/2014/05/10/hello-humankindness-vines/) & [kindvines.org](http://www.kindvines.org/) With the KindVines project, Dignity Health and Eleven, Inc. is encouraging Vine users to perform and record a [random act of human kindness](https://www.trendhunter.com/trends/chevrolet-good-deeds-cup) and upload it with the #KindVines tag. Visiting the KindVines site provides a few starting off points you could use for inspiration, including really simple actions like greeting a stranger, making someone laugh, or instead of virtually "liking" something, vocalize your approval for something by [complimenting someone in the real world](https://www.trendhunter.com/trends/hijack-socialization). Watching these quick, [heartwarming moments](https://www.trendhunter.com/trends/a-real-boost) are a great way to remind yourself just how good people can be, especially if you find yourself in doubt. KindVines is a part of the 'Hello humankindness' campaign, which was initiated as a way to bring "more humanity into health care." ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Social Campaigns:** Opportunity for businesses to create social campaigns that promote acts of kindness and inspire positive behavior. - **User-generated Content:** Emerging trend of encouraging users to create and share content related to acts of kindness and human kindness. - **Digital Activism:** Growing movement of using digital platforms to promote and encourage positive actions and social change. ### Who This Affects Most - **Healthcare:** Healthcare industry can leverage social campaigns like KindVines to promote a more compassionate and patient-centered approach. - **Technology:** Technology companies can develop platforms and apps that facilitate user-generated content focused on promoting acts of kindness and positivity. - **Marketing:** Marketing agencies can assist companies in designing and implementing social campaigns that align with their brand values and increase engagement with consumers. ## Related on Trend Hunter - [Kindness Generator Platforms](https://www.trendhunter.com/trends/bekindnow.md) - [Kindness-Promoting Marketing Campaigns](https://www.trendhunter.com/trends/1-million-acts-of-kindness.md) - [Kindness-Promoting Flower Sharing Initiatives](https://www.trendhunter.com/trends/flower-sharing.md) - [Daily Kindness Prompts](https://www.trendhunter.com/trends/sharing-your-kindness.md) - [Kindness-Focused Social Media](https://www.trendhunter.com/trends/kyndr.md) - [Coffee Kindess Initiatives](https://www.trendhunter.com/trends/cambio-roasters.md) - [Gamified Kindness Challenges](https://www.trendhunter.com/trends/elf-beekman.md) - [Connective Altruistic Apps](https://www.trendhunter.com/trends/heart-2-help.md) - [Blood Center Campaigns](https://www.trendhunter.com/trends/blood-center-campaign.md)