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# Three-Dimensional Apparel Campaigns
Human Habit's New Campaign Features Its Graphic Clothing

By Riley von Niessen | Published 2016-12-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/human-habit
References: [hypebeast](http://hypebeast.com/2016/12/human-habit-2016-fall-winter-collection) & [youtube](https://www.youtube.com/watch?v=ookG2wH28Xs)

Human Habit, an online fashion brand that's based out of New York City, recently released a [campaign that highlights](https://www.trendhunter.com/trends/asos-inspired-by) its [unconventional graphic designs](https://www.trendhunter.com/trends/hm-x-glenn-martens).

Dubbed 'Wear What You Want,' the video shows male and female muses posing in the brand's versatile clothing. Many of the pieces feature geometrical graphics, which cover the fabric in a fluid form. Others show a collage of different images -- blending figures from classical art with contemporary elements.

In addition to these are vibrant pixelated structures, wavy portraits and hypnotic combinations of shapes. All in all, the apparel has a three-dimensional look that captivates any who look at it. Oversized cuts and sleek fabrics help the [futuristic aesthetic](https://www.trendhunter.com/trends/the-future-is-not-set) that Human Form strives for as well.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 7% | Activity: 35% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Three-dimensional Apparel:** Online fashion brands can create more campaigns showcasing unconventional graphic designs to create a futuristic aesthetic for their clothing.
- **Geometrical Graphics on Fabric:** More online retail stores can add more distinct geometrical graphics to their fashion line to captivate more consumers.
- **Oversized Cuts and Sleek Fabrics:** Online fashion brands can capitalize on mixing oversized cuts and sleek fabrics together in creating futuristic fashion apparel.

### Where This Applies

- **Online Fashion Retail:** Online fashion retail stores can take advantage of the potential created by different three-dimensional apparel campaigns for their style line to capture the attention of customers.
- **Graphic Design:** Graphic designers can work with online retail stores to create eccentric and unique graphics that capture customer attention.
- **Clothing Manufacturing:** Clothing manufacturers can exploit the possibilities of unique fashion apparel, especially oversized cuts and sleek fabric designs, in crafting three-dimensional fashion products.

## Related on Trend Hunter

- [Next-Gen Graphic Attire](https://www.trendhunter.com/trends/serenity-trends-graphic-clothing.md)
- [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md)
- [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md)
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- [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)
- [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md)
- [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md)
- [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md)
