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# Human Graphical Representations
We b Link by Sigma6

By Noora Abu Eitah | Published 2008-08-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/human-graphical-representations-on-windows-we-b-link-by-sigma6
References: [sigma6.ch](http://www.sigma6.ch/85.html)

We b Link, by Sigma6, is a new system responding to the movement of bodies walking next to it by creating design patterns on windows and transmitting their graphic representation to the public.

This is perfect for retail stores' [display windows](https://www.trendhunter.com/trends/ovme), sliding doors, etc. It reminds me of the Touch Bar in the CiRCA night club in Toronto; however, for this system, there is [no physical contact with the surface](https://www.trendhunter.com/trends/phantomy-software).

Check out the video and see how fun this looks!

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 12% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What Makes This Trend Stand Out

- **Interactive Window Displays:** We b Link by Sigma6 incorporates body movement to create interactive window designs and could be applied to enhance retail window displays.
- **Gesture Recognition Technology:** The system's ability to detect and respond to body movements without physical contact demonstrates the potential of gesture recognition technology to revolutionize user interfaces.
- **Augmented Reality Advertising:** We b Link's graphic representations on windows highlight the potential of augmented reality in advertising and could lead to more immersive in-store experiences.

### Sectors Adopting This

- **Retail Industry:** Retail stores could incorporate We b Link's interactive window displays to engage customers and promote products in a unique way.
- **Technology Industry:** Gesture recognition technology like that used in We b Link could have disruptive innovation opportunities in areas such as healthcare, gaming, and virtual reality.
- **Advertising Industry:** We b Link's use of augmented reality in advertising could revolutionize the industry by offering more immersive and engaging experiences for customers.

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