# Sous-Vide Dog Food 'Grocery Pup' Connects Pet Owners to Fresh-Prepared, Human-Grade Dog Food By Laura McQuarrie | Published 2018-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/human-grade-dog-food References: [prnewswire](https://www.prnewswire.com/news-releases/fresh-prepared-human-grade-grocery-pup-now-available-at-retail-300740116.html) & [grocerypup](http://www.grocerypup.com/) Grocery Pup sets itself apart by sharing all-natural, homemade, [human-grade dog food](https://www.trendhunter.com/trends/get-real-dog-food) with consumers. While the Austin-based start-up delivers these meals throughout Texas, it is now also introducing the first physical point of purchase for its products. Tomlinson's Feed locations now carry all three Grocery Pup recipes: Turkey Pawella, Bitchin Beef and Porky's Luau. Grocery Pup meals are prepared with fresh, whole food, non-GMO ingredients and the recipes (developed by a veterinarian-nutritionist) are cooked sous-vide in a [USDA](https://www.trendhunter.com/trends/portland-pet-food-company)-certified kitchen. As such, this unique cooking process helps to maintain nutrients and maximize flavor for happy, healthy pets. Pet parents who are taking the time to invest in their own health and well-being are creating a demand for [high-quality "humanized" pet food](https://www.trendhunter.com/trends/its-the-dogs-treats) made without filler ingredients, by-products or artificial additives. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 71% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **High-quality Pet Food:** Opportunity: Create innovative pet food options made with all-natural, whole food ingredients and cooked using unique processes like sous-vide. - **Humanization of Pet Products:** Opportunity: Develop products that cater to pet owners who are looking for human-grade, healthy options for their pets. - **Innovative Retail Concepts:** Opportunity: Explore new physical points of purchase, like partnering with pet stores, to offer fresh-prepared pet food options. ### Where This Applies - **Pet Food Industry:** Opportunity: The pet food industry can embrace the demand for high-quality, human-grade pet food made with fresh, whole food ingredients. - **Pet Retail Industry:** Opportunity: Pet retail stores can capitalize on the trend of humanizing pet products by offering fresh-prepared, all-natural pet food options. - **Food Delivery Industry:** Opportunity: Food delivery services can expand their offerings to include fresh-prepared, human-grade pet food for pet owners who prioritize their pet's nutrition. ## Related on Trend Hunter - [Human-Grade Pet Foods](https://www.trendhunter.com/trends/portland-pet-food-company.md) - [Pet Food Multicookers](https://www.trendhunter.com/trends/total-pet-kitchen.md) - [Gently Cooked Dog Foods](https://www.trendhunter.com/trends/gently-cooked-dog-food.md) - [Custom Puppy Food Diets](https://www.trendhunter.com/trends/goodwoofsg.md) - [Human-Grade Air-Dried Dog Foods](https://www.trendhunter.com/trends/full-moon-pure-protein.md) - [Human-Grade Meal Toppers](https://www.trendhunter.com/trends/dog-sauce.md) - [Dog Food Cookbooks](https://www.trendhunter.com/trends/dog-food-cookbook.md) - [Subscription-Sourced Dog Foods](https://www.trendhunter.com/trends/hello-fresh.md) - [Upcycled Dog Foods](https://www.trendhunter.com/trends/doggiebag.md)