# Micro Athletes As Tracks Mercedes-Benz 4MATIC Ad Uses Human Shapes to Design By Vincent Salera | Published 2009-02-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/human-forming-tracks-mercedes-benz-4matic-uses-human-shape-to-design-ad References: [coloribus](http://www.coloribus.com/paedia/prints/2009/02/14/286362/) These ads for the [Mercedes-Benz](https://www.trendhunter.com/trends/drive-pilot-story) 4MATIC are truly beautiful. Each ad uses [actual human beings performing](https://www.trendhunter.com/trends/the-coded-love-letter) three different sports. Ice skaters, mountain climbers and skiers all create the illusion of tire tracks and make a clear statement that the Mercedes-Benz 4MATIC is very safe to drive in mountainous, wintery conditions. The ads were created by advertising agency Jung von Matt/Spree, Berlin, Germany with creative direction by Michael Haeussler, Florian Kitzing, Kalle Haasum and Mareike Geisker. The copy was written by Arndt Poguntke. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 14% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Human-shaped Advertising:** Opportunity for companies to use human shapes and forms in advertising, creating visually stunning and unique campaigns that catch consumers' attention. - **Sports-inspired Marketing:** Opportunity for sports brands to tie their products to safety in various conditions, such as mountainous or wintery situations, through creative advertising. - **Illusory Imagery in Ads:** Opportunity for companies to employ visually striking and deceptive imagery to grab audience attention and disseminate brand messaging in a captivating way. ### Where This Applies - **Automotive:** Companies in the automotive industry can use sports-inspired advertising to depict the durability, safety, and versatility of their vehicles in different types of road conditions. - **Sports:** Sportswear brands can employ human-shaped marketing to promote active lifestyles and safety while engaging consumers in their sport preference. - **Advertising:** Marketing agencies and companies can focus on creating visually stunning and eye-catching campaigns using illusions and human shapes to stand out among competitors. ## Related on Trend Hunter - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Intense Elemental-Inspired Sportswear Spots](https://www.trendhunter.com/trends/engineered-for-whatever-ad.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md)