# Humanity-Exploring Spring Apparel A-COLD-WALL*’ Launched the Human. Form. Structure Line for SS19 By Amy Duong | Published 2018-06-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/human-form-structure References: [highsnobiety](https://www.highsnobiety.com/p/a-cold-wall-ss19-show/) & [a-cold-wall](https://www.a-cold-wall.com/) Samuel Ross' A-COLD-WALL*’ is preparing for Spring/Summer 2019 with its latest 'Human. Form. Structure' collection. The label showcased its new seasonal items at a runway show in East London -- guests were greeted with a unique set of items comprised of safety goggles, earplugs and a ventilation mask in a vacuum-sealed pack. This represents the label propelling itself towards a higher level of production. The Human. Form. Structure collection represents all three concepts in several ways throughout the London show. Before any clothing was showcased, the opening look was a group of hooded silhouettes that were played up and moved together as one. This visual made appearances throughout the show, disappearing and re-appearing. Models were also encased within unique shapes that correlated to the brand's aesthetics. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 92% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Exploratory Apparel:** Apparel brands can focus on innovative and futuristic designs that expand the exploration of humanity. - **Multifunctional Clothing:** Clothing designers can incorporate useful features that enhance the customer experience and provide practicality in everyday wear. - **Fashion Technology:** Fashion brands can incorporate new wearable technology such as ventilation masks and safety goggles, changing the norms of fashion design. ### Who This Affects Most - **Fashion Apparel:** Fashion designers can harness innovative designs inspired by humanity exploration as an opportunity to introduce new product lines and styles. - **Safety Wearables:** Companies can implement new standards in safety protection equipment by incorporating fashion styles in their product offerings, merging fashion with safety. - **Multifunctional Clothing:** Designers can incorporate sustainability in their product offerings by producing multifunctional clothing items that reduce the need to purchase multiple items of clothing. ## Related on Trend Hunter - [Spring-Centric Technical Fashion](https://www.trendhunter.com/trends/hyke-1.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Spring-Ready Technical Danish Fashion](https://www.trendhunter.com/trends/fce-2.md) - [Laceless Collaborative Technical Sneakers](https://www.trendhunter.com/trends/acoldwall-and-salomon.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Heartwarming Life-Tech Apparel](https://www.trendhunter.com/trends/nanamica-3.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Summer-Ready Utilitarian Fashion](https://www.trendhunter.com/trends/hh118389225-2.md)