# Human Fleas Giant Shopping Mall Tick Spray Ad Uses People As Moving Fleas By Vincent Salera | Published 2009-03-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/human-fleas-tick-spray-ad-uses-human-beings-as-moving-fleas References: [coloribus](http://www.coloribus.com/paedia/prints/2009/03/04/288602/) JAKPETZ, a pet store located in Jakarta, used this very clever 225 square feet vinyl floor sticker in three malls to promote their featured product, Frontline Tick spray. The best part was the illusion of having people in the mall walk across the banner ad looking like moving fleas from up above. I would have loved to have seen this in person. Truly creative and original work. The ad campaign was created by advertising agency Saatchi & Saatchi, Jakarta with creative direction by Andy Greenaway, Juhi Kalia, Aryanto Salim and Joel Clement. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 21% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Augmented Reality Advertising:** Using augmented reality in advertisements creates unique experiences and attracts attention in a crowded market. - **Innovative Floor Stickers:** Floor stickers provide creative and unexpected marketing opportunities that can boost brand recognition. - **Interactive Outdoor Advertising:** Interactive outdoor advertising engages audiences and creates memorable experiences that lead to brand loyalty. ### Who This Affects Most - **Advertising:** Innovative advertising campaigns can help companies stand out in competitive markets and build brand awareness. - **Retail:** Creative in-store marketing techniques can attract customers and increase foot traffic in retail spaces. - **Pet Care:** Using unique and innovative marketing strategies can help pet care companies differentiate themselves in a crowded market. ## Related on Trend Hunter - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md)